Cadillac Launches New Fragrance for Men

In celebration of over 100 years with General Motors, Cadillac launches a New Fragrance for Men in Canada this Fall 2009. Dubai-based Beauty Contact, Inc. entered into a licensing agreement with General Motors to design, develop, produce and market the Cadillac fragrance globally.

Inspiring, bold, intelligent, and pioneering, for over 100 years, Cadillac has been known as North America’s defining brand of excellence. Celebrating a recent Cadillac renaissance of ingenious technology through expressive design, the symbolic brand has distilled its relaxed and inclusive style into fragrance form: Cadillac – A New Fragrance for Men.

Time and again over the years, Cadillac has led the industry with many first-time innovations, and has also come to be synonymous with quality, prestige, style, and luxury. Cadillac launches a captivating, new fragrance for men encapsulating those fine qualities of the brand.

Just like the latest Escalade, CTS, or the V-series, Cadillac – The New Fragrance for Men is at once bold and sporty, yet luxurious and refined. The stylish and elegant black packaging opens to reveal a translucent glass bottle and sleek metal cap, perfectly completing the classic Cadillac image of the refined North American lifestyle. The design pays tribute to the opulence and extravagance of past eras, as well as the luxury and ease of today.

Parisian perfumer Constance Georges-Picot extracts the essence of Cadillac’s brand to develop a masculine, rich, and long lasting fragrance referencing the intelligence and suave sophistication of the iconic North American man. Top notes of Grapefruit and Chamomile give off a fresh scent, followed by a trendsetting, elegant blend of Geranium, Tarragon and Cinnamon. The fragrance then dries down to bottom notes of Ebony, Sweet Spice, Vetiver and smoldering Incense that surround the wearer in daring, prestigious comfort.

Cadillac – The New Fragrance for Men is a part of the recent Cadillac renaissance: hot new products and redesigns that capture the Cadillac mantra of Life, Liberty, and the Pursuit!” says Alwyn Stephen of Beauty Contact Inc., holder of the Cadillac Fragrance license. “The Cadillac brand represents a lifestyle of prestige, style and luxury. Our fragrance is a relevant extension of the Cadillac lifestyle.”

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