This article was last updated on April 16, 2022
The buzz of excitement is high at Dyversity Communications Inc., the leading multicultural agency in Canada. On November 7, 2013, its President & CEO, Albert Yue was on stage receiving the Ontario Award for Leadership in Immigrant Employment from the Ministry of Citizenship and Immigration. This award honours outstanding employers, “champions of immigrant success”… whose “hiring practices, innovation and inclusive business culture pave the way for greater economic growth” by helping “businesses in Ontario grow and succeed on a local and global level.” It was also the 15th award the agency has bagged in 2013.
With the close of the year still a little way off, Dyversity is celebrating a rich haul of 14 awards for creative and marketing excellence in 2013. This award count includes a gold, 2 silver and 2 bronze awards at the Summit International Awards (SIA), three 1st Place and three 2nd Place awards at the NAMIC Excellence in Multicultural Marketing Awards (EMMA), 2 Silvers at the Mark Awards (which recognizes the best in class work in the cable and entertainment world), and a Cresta Finalist. The wins are across categories such as integrated multimedia, direct mail, print, collateral and online. It includes work for Rogers Communications, Hyundai, and self-promotion work for Dyversity.
As the agency gears up to enter its 21st year, Albert Yue explains his vision, “I have always believed that newcomer professionals are valuable assets. As an immigrant myself, I established Dyversity two decades ago, to harness this international talent pool, using it to connect Canadian and global brands with the ever growing Canadian ethnic market. From a small team, Dyversity is today the leading multicultural agency in Canada, employing more than 45 professionals, both Chinese and South Asian, in its strategy, creative, media and PR divisions. All are first generation, each talented, with the hunger to succeed and build a great future in Canada.”
The future is exhilarating for Dyversity which is poised to take the burgeoning multicultural market to the next level, growing the business for its impressive client list of blue chip names like RBC Royal Bank, Rogers, Unilever, Hyundai, Pepsi, Tridel, Smuckers, Ontario Lottery and Gaming (OLG), and Federal Express (FedEx), to name a few.
As we herald a new year, the agency looks forward to an even more luminous year in 2014.