A source close to the actor reveals, "Sidharth is a guy in much demand in the ad industry. He has recently signed his first solo ad for an ice cream brand that he will endorse. This is huge deal as it's a well-established brand. In the ad, Sidharth will be seen with Yaami Gautam."
The previous reports were that Ayushmann Khurrana had come onboard along with Yaami for the ad. The source clarifies, "Both Ayushmann and Sidharth were in the running. Eventually, the company thought Sidharth would be a better pick as he's quite popular with the youth especially girls. "
The ad featuring Sidharth and Yaami has been recently shot and would be on-air soon.