The clamour to get a strategic window to release a big film gets more insistent with every passing week. Films' release dates are announced even before one scene is shot. And there is a virtual Mahabharat to get coveted festival slots.
Therefore when the makers of the Dhoni bio-pic announced that they won't be releasing their film on October 22 as per plan, the makers of the Shahid Kapoor-Alia Bhatt starrer Shandaar quickly announced their film as the replacement biggie for the Dussehra festival this year.
While the future of the Dhoni bio-pic with Sushant Singh Rajput remains uncertain, what with changes happening in rapid fire motions in the cricketer's life, Shandaar was earlier slotted for 4th September. It's now been moved forward for strategic advantage.
Shandaar is a film about the new craze for destination weddings. It features Alia Bhatt and Shahid Kapoor. It also marks the debut of Shahid's step-sister, Sanah Kapoor. Sanah and Shahid's father Pankaj Kapoor also has a role in the film.
The film is produced by Phantom who are reeling under the unprecedented failure of Bombay Velvet and urgently need a hit. With Alia's luck and Shahid's talent and their combined chemistry Shandaar can do no wrong.