Communication in an advertisement is much more challenging compared to communication in films.
This is because, in an advertisement, you only have 30 seconds odd to convey your message to the audiences.
Hence, characterization plays an important element in the process of designing costumes for an advertisement.
After being recognized for his work in films and during personal events of stars, Kunal Rawal takes costume designing for advertisements to a whole new level.
In the current lot of advertisements itself; Kunal Rawal has designed looks for Hrithik Roshan for Mountain Dew, Shahid Kapoor for Q mobile, Varun Dhawan for Skybags and Arjun Kapoor for Phillips among others.
His work, in making the stars look good on screen, making the advertisement more youthful so that it connects with the masses, is being talked about in the brands’ circuit.