Deepika Padukone roped in as brand ambassador for Indian Psychiatric Society

After battling with depression for years, Deepika Padukone founded The Live Love Laugh Foundation (TLLLF) last year for the people suffering from various kinds of mental illnesses. Recently, Deepika Padukone was named the brand ambassador of the Indian Psychiatric Society (IPS).

As part of the agreement with the IPS, Deepika Padukone has offered her support on a pro bono basis. In a statement, Deepika said that mental health of citizens has been large and growing challenge for the country. The more resources our society has to combat this issue, the better the chances that those who need help can secure the support they need.

Deepika Padukone further talked about her association and said that her foundation and Indian Psychiatric Society have a shared vision to make mental health a priority for the government and for society at large. She is very pleased to support the activities of the Indian Psychiatric Society as their brand ambassador.

Deepika Padukone's foundation TLLLF and IPS will join hands in order to conduct outreach programmes on mental health. IPS will assist TLLLF in the nationwide roll-out of a sensitisation programme called Together Against Depression. A web seminar was organised for the doctors in May 2016 to commence the programme in which the organization collaborated with the Indian Medical Association (IMA), which had 2,000 participating doctors. Deepika's foundation aims to expand the programme to a further 5,000 doctors by the end of the year.

Article written by staff at Bollywood Hungama. Read more

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