How Glossier Gen G Lip Tint Is Made
You know the saying, ‘If it ain’t broke, don’t fix it’? Well, Glossier does not subscribe to that notion — at least, not where its very un broken lipstick is concerned. As a matter of fact, the brand just took its best-selling formula, plumped up the packaging a little, and churned out a Generation G 2.0 that’s like something out of a millennial-pink beauty lover’s version of Willy Wonka’s chocolate factory.
In the video above, the rubber-gloved chemists open the doors of the top-secret Glossier lab to walk us through the entire formulation process of their new-and-improved Gen G lipsticks — and we’re taking you behind the scenes.
blotted-matte finish, while the viscous emollient gel additive gives a silky consistency, and binds the film formers that give the color its long-lasting wear.
Speaking of the fun stuff (that’d be the color), after the base ingredients are fully blended, it’s time to throw in the pigments. Based on the shade — from pale-pink Cake to deep-berry Jam — somewhere between four to six pigments are blended together create each one of the six Generation G colors.
The colored mixtures are then poured into the chubby new silicone bullets — which now allow for effortless single-swipe subway application — and the excess spillage is satisfyingly scraped off the molds with a metal spatula. One final swatch test ensures the pigment and texture are on point before the bullets are placed in trays, sealed with a big ‘G’ sticker shade label, and sent off into the wide world of Glossier, for you to shop online or in the brand’s new NYC mecca.
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