Fashion entrepreneur Kees de Waal, founder he, died

This article was last updated on June 23, 2025

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Fashion entrepreneur Kees de Waal, founder he, died

Fashion entrepreneur and painter Kees de Waal died at the age of 103, his family announced in a death advertisement in De Telegraaf.

De Waal took over his father’s clothing wholesaler in the early 1960s and turned the company into a store formula. He took over a number of fashion stores and baptized them until he male fashion. The chain went together with the side in the current we. De Waal had been retired for quite some time.

In addition to the Netherlands, the chain has branches in Belgium, Germany, France and Switzerland, among others. Through online platforms it serves customers in more than 25 countries.

The management of We writes in a death advertisement that De Waal launched a brand with “that reflected the style and needs of a new generation”. “His original principles of entrepreneurship with a strong sense of design and consumer behavior are still the core of the company.”

De Waal (Bussum, 1922) was not only a successful entrepreneur, but also a gifted painter. He won a national drawing competition at the age of 14 and followed a course at the Academy in Arnhem in the Second World War. He exhibited his work in dozens of museums worldwide.