This article was last updated on April 16, 2022
If you’re like us, you spend more time browsing beauty stores than you’d care to admit. From mass retailers to beauty supply stores to posh boutiques, we don’t discriminate when it comes to discovering the latest and greatest. Of course, we’re the first to admit that the bigger the store, the more overwhelming navigating the selection can be — even for editors.
In fact, sometimes you have to go straight to the buyers to narrow down the selection like a pro. To do so, we checked in with the teams that curate a few of our favorite haunts for the brands and products that they can’t keep on the shelves. What’s more, the picks may surprise you. Think: New York mainstay Ricky’s NYC can’t keep a dry shampoo pen in stock. Meanwhile, Planet Beauty, a West Coast-based chain stocking hundreds of brands is selling out of a cult classic iron. And finally, CAP Beauty, a luxury boutique reports that a $28 coconut butter is the hot ticket.
Ahead, a look at the top-selling products at three leading beauty retailers.
A beloved beauty store for New Yorkers and tourists alike, Ricky’s has absolutely everything you could want and more — all at affordable prices.
Buyers report that Etude House is the latest K-beauty import to wow their customers, including this vanity-worthy, hydrating mask.
Etude House Skin Note! Calming and Relaxing Mask, $5.99, available at Rickys.
This may be the smallest can of dry shampoo to ever hit a beauty supply store shelf — it’s the size of a pen! — but the mist it delivers is just as powerful as that of a classic travel-size formula.
Bad Baby Dry Shampoo Pen, $6, available at Rickys.
Another industry leader in K-beauty, Holika Holika has a litany of snail-laced products to transform your skin — and they’re flying off the shelves at Ricky’s stores.
Holika Pig Nose Clear Blackhead Deep Cleansing Oil Balm, $11, available at Rickys.
This concealer is a hot buy for the chain. The pigmented formula is loaded into a soft pen that is easy to apply — and lasts all day.
Glamazon Eyeconic Eye Concealer, $23, available at Rickys.
This Instagram-popular brand has a cult following for a reason: The liquid tape makes manicures, quite literally, mistake proof.
Mini Mani Moo Mess No More Liquid Nail Tape, $13.50, available at Rickys.
Dry cleaning can get expensive, but this wash bar from The Laundress wants to share the burden. The gentle formula gets stains out of the hard to reach places so you can skip the cleaners and spot-treat at home instead.
The Laundress Wash & Stain Bar, $6, available at Rickys.
Founded in SoCal in the ’90s, this chain now has over 40 stores that sell over 20,000 products statewide — plus a thriving e-commerce site.
No shock here: This waving iron, created by celeb hairstylist Sarah Potempa, is a top seller in the California stores.
The Beachwaver Co. Beachwaver Pro, $199, available at Planet Beauty.
Prime, highlight, and define eyes with only one product? The Nudestix color pencils really do delivers true color and precise lines that last all day.
Nudestix Magnetic Luminous Eyecolor, $24, available at Planet Beauty.
It’s official: California shoppers love a beachy look. The store reports that this unique, salt-meets-oil concoction is a top seller. Just spray the mix of oils and sea salt onto damp hair and let strands air-dry. It works for all hair types and textures, unlike many salt sprays, thanks to the hit of moisture.
Bumble and Bumble Surf Infusion, $29, available in-store at Planet Beauty.
Dry skin has nothing on this convenient mist. Packed with hyaluronic acid and vitamins, it also helps to brighten your complexion. Apply after washing your face, to set your makeup, or anytime you need a boost of hydration.
Rodial Dragon’s Blood Hyaluronic Tonic, $42, available at Planet Beauty.
This New York boutique is nestled in the West Village and offers treatments (try the Japanese-inspired alchemic facial) plus tons of good-for-your skin skin care — and wellness offerings, too!
This powder is packed with 23 ingredients — including antioxidants, minerals, and essential fatty acids — and is meant to be taken every day by itself or in a smoothie. That is, if it’s in stock.
The Beauty Chef Glow Inner Beauty Powder, $70, available at CAP Beauty.
This potent serum contains 22 organic and wild botanicals that fight the signs of aging and stimulate cell turnover. Apply twice daily by massaging into skin.
Vitner’s Daughter Active Botanical Serum, $185, available at CAP Beauty.
Skip the oil and go right to the butter. CAP Beauty’s Coconut Butter is made using a traditional method (stone grinding) that is said to achieve a creamier coconut oil texture. Use it just like you would any coconut oil: Eat it, cook with it, or massage it into skin and hair!
CAP Beauty The Coconut Butter, $28, available at CAP Beauty.
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