Target’s New Brand Is All Workwear, All Under $50

This article was last updated on April 16, 2022

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target’s new brand is all workwear, all under $50

“Can’t stop, won’t stop” seems to be Target ‘s new motto. Just a month after releasing Wild Fable, yet another in-house fashion line is in the works. Meet Prologue, your new go-to for all of your workwear and everyday essentials. In true Target form, everything in the collection is insanely affordable: The collection starts at $12.99 and caps out at $49.99.

Prologue is the fifth brand to join Target’s growing fashion presence. Within the last year, it’s launched A New Day, Joylab, Universal Thread, and the aforementioned Wild Fable. Each collection carries its own trend identity, and Prologue seems to be the mature answer to the more fashion-forward collections of the past.

While pegged to workwear, the brand is far from basic. You can expect to find a combination of trend-driven details with classic style and silhouettes (à la puff shoulder sweaters, plaid trousers with front slits, and leather A-line dresses), but the pieces really shine when mixed and matched together: A walk through Prologue’s released images will show you the trick is all in the styling. Prologue’s products will be available in sizes 0 through 16 with select items running up to a 26W (which will be sold exclusively online).

See our favorite from the collection, which launches on Target.com (and select Target stores) today, ahead.

target’s new brand is all workwear, all under $50

target’s new brand is all workwear, all under $50

target’s new brand is all workwear, all under $50

target’s new brand is all workwear, all under $50

target’s new brand is all workwear, all under $50

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