Indian fashion just got edgier!

Glamorous events, beautiful people and the trendiest experiences – Tiger Beer’s association with DFW has been all this and more. As the official partner, Tiger Beer has also created new fashion facets in the form of Tiger Fashion Safari and Tiger Lounge at DFW.

The Tiger Fashion Safari, the official transport for the participating models and designers at the Delhi Fashion Week, not only shuttled the style mavens to and from the venue at the Emporio, but also took them to the most glamorous after-parties. The 40-foot-long Tiger Fashion Safari Bus was flagged off on March 17 by designer Tarun Tahiliani and truly gave travelling in style an all-new meaning.

In keeping with its endeavour to share ‘Tiger Time’ experiences with its consumers, Tiger Beer had also created a trendy Tiger Lounge on the premises of the Delhi Fashion Week. The trendy design theme and relaxed ambience made the Tiger Lounge a perfect setting for fashionistas to meet and catch up over drinks or just take a breather in between the hectic show schedules.

Speaking about the association, Ashwin Deo, CEO, South Asia, Asia Pacific Breweries, said, “At Tiger Beer, it is our constant attempt to shift the paradigms that define ‘cool’. Ever since the brand was launched in India, Tiger Beer has placed great emphasis on creating engagement experiences that are unique and audacious at the same time. As a young, edgy brand that is unafraid to experiment and innovate, Tiger Beer is deeply committed to augmenting lifestyle experiences. In the Delhi Fashion Week, we have found a partner that reflects our ideologies and presents us with a platform to give an all-new meaning to being trendy.”