According to the United States Patent and Trademark Office database, the trademark "Fenty Skin " was officially filed with the federal agency on March 25th, 2019. The filing covers skin care, body care, personal care products, and accessories like kits and tools — and, in our opinion, they can't come soon enough.
This isn't the first time that rumors have swirled about a Rihanna skin-care line. In 2017, one Twitter user spotted a skin-care filing under "House of Fenty" (which is still live), but nothing ever came of the buzz. But with the explosive growth of Fenty Beauty and Savage x Fenty lingerie, now seems like the perfect time to branch into the global skin-care category — which is projected to grow from $134.5 billion this year to over $180 billion by 2024, according to Forbes.
While the details are sparse, there is one thing we expect from this rumored skin-care line: Inclusivity will be at the forefront. After she revolutionized foundation and concealer (thus birthing the "Fenty Effect "), we see Rihanna approaching skin-care in the same way — both by representing women of color in her campaigns and serving them in the products offered. We'd also take a guess that Rihanna will include sheet masks, as we learned she is a huge fan of them, according to her makeup artist Priscilla Ono.
And really, what better way to prep for your Fenty Beauty makeup products than with smooth skin after a Fenty Skin face mask? We're on to you, Ri.
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