These Brands Are Offering Up Pride Fashion With A Capital P

Pride month is officially here, and with this year marking the 50th anniversary of the Stonewall Riots, we're expecting 2019 to be one of the most memorable commemorations we've seen to date. There are marches everywhere, from small town parades throughout the country to the weekend-long NYC and LA spectacles. Suffice to say, no matter where you are, you'll be treated to a visual feast: a kaleidoscope of colors worn in joyful celebration.

Everyone celebrates Pride differently, but one easy way to spread all that love around is to put your money where your pride is: donate to organizations that honor the LGBTQ+ community. Thankfully, several fashion brands get in on the celebration with Pride merch, donating a portion or all of the proceeds to organizations that fight for LGBTQ+ rights. Some, like American Apparel and H&M, are designing Pride-themed collections in honor of June's arrival, while others, like our faves Green Box Shop and Otherwild, focus on queer organizations all year round.

Ahead, check out our A to Z guide to shopping this Pride month.

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In honor of Pride month, Adidas is launching Love Unites, a global campaign designed to champion the power of love to change lives. "It’s on all of us to help create a world in which everyone feels safe and can show up as their authentic, unapologetic selves," says Emmy Negrin, Adidas Director of Diversity & Inclusion. "We see you and we celebrate you, during Pride month and every single day all year long.” To further their efforts, the brand will be donating a portion of their pride collection's proceeds to The Trevor Project.

Adidas Ozweego Pride Shoes, $110, available at Adidas


American Apparel

Continuing their long-standing solidarity with the LGBTQ+ community, American Apparel teamed with celebrity hairstylist, Andrew Fitzsimmons, on a 6-piece "How We Love" limited-edition capsule collection. But that's not the best part. 100% of the net proceeds from the "How We Love" capsule will go to the Los Angeles LGBT Center, specifically, its Trans-Cosmetic Donations Drive, created by Fitzsimmons.

American Apparel Cheeky Printed Fine Jersey T-Shirt, $24, available at American ApparelPhoto Courtesy of American Apparel.


American Eagle Outfitters

American Eagle is partnering up with the It Gets Better Project to deliver a capsule collection of colorful apparel, accessories, and shoes for us to don in June and beyond. As part of their collaboration, the brand will be donating 100% of the proceeds to It Gets Better Project, in order to connect LGBTQ+ youth with the global LGBTQ+ community.

American Eagle Outfitters Pride Hoodie, $49.95, available at American Eagle OutfittersPhoto Courtesy of American Eagle Outfitters.



Aside from being a sponsor for LA Pride this year, ASOS partnered with GLAAD, the Gay and Lesbian Alliance Against Defamation, on a limited-edition collection, of which, 100% of the proceeds will be put towards fighting hate against the queer community.

ASOS x GLAAD Curve Tank With Photographic and Tour Print, $29, available at ASOSPhoto Courtesy of ASOS.



Since 2014, Converse has stood alongside the LGBTQ+ community by designing a limited-edition collection of Pride sneakers, apparel and accessories. This year, they've taken it a step further by adding their first-ever Trans-specific design to the mix. The brand is also donating a portion of the proceeds to their longstanding local and global partners, including It Gets Better Project and OUT MetroWest.

Converse Chuck 70 Pride High Top Unisex Shoe, $100, available at ConversePhoto Courtesy of Converse.



To kick off Make Time For Good, Fossil's company-wide initiative to inspire, ignite and activate five million changemakers by 2025, the brand brought together RuPaul’s Drag Race star Alyssa Edwards, activist Blair Imani, actor Dyllón Burnside of POSE, activist Jacob Tobia, and photographer Steph Grant in an effort to raise money and awareness for the Hetrick-Martin Institute (HMI). For every one of the 1,000 Pride month watch cases sold, the brand will donate 100% of the proceeds directly to HMI.

Fossil Limited Edition Pride Three-Hand Stainless Steel Watch, $75, available at FossilPhoto Courtesy of Fossil.



This year, Gap is celebrating World Pride by donating 15% of sales from their limited-edition Pride collection to the United Nations Foundation in order to support the UN Free & Equal Campaign for LGBTI equality.

Gap Pride Graphic Crewneck T-Shirt, $29, available at GapPhoto Courtesy of Gap.


Green Box Shop

Thought up in an old 800 square foot apartment, Green Box Shop is the solution to one woman's inability to find real social justice reform apparel. Now, Kayla Robinson and her team make t-shirts that spread awareness for the LGBTQ+ community, as well as race, equality and political reform.

Green Box Shop The Gays Long Sleeve Tee, $22.99, available at Green Box ShopPhoto Courtesy of Green Box Shop.



In celebration of Pride month, Hunter sought out five members of the LGBTQ+ community to feature in their campaign, including London-based entertainer, ShayShay; Tia Simon-Campbell, co-founder of BBZ; host of BBC Radio 1’s Drag Queen Den, Glyn Fussell; Mexican-based gender-neutral model, Jay Espinosa; and Transgender dancer Lucy Fizz. All five have chosen a charity that means something to them individually, to which, the proceeds from Hunter's limited-edition Pride rain boots will be donated.

Hunter Original Pride Play Flatform Rain Boots, $100, available at HunterPhoto Courtesy of Hunter.



For the last 30+ years, the denim brand has stood side by side with the LGBTQ+ community — and this year is no different. Continuing their longtime partnership with OutRight Action International, an organization working to advance LGBTQ+ rights around the world, Levi's is selling a limited-edition collection of tanks, tees, jackets, jeans, shorts and accessories, and donating 100% of the proceeds to the OutRight.

Levi's Pride Trucker Jacket, $128, available at Levi's



From now, throughout the month of June, LOFT is donating 22% of the proceeds (up to $30,000) from its collection of size-inclusive tees and Pride-themed accessories, to GLSEN, an organization focused on creating safe school environments for LGBTQ+ students. Available in sizes 00 to 26 and priced below $35, this collection will definitely sell out.

LOFT Love All Ways Pride Tee, $34.5, available at LOFT



This year, Nordstrom teamed up with their longtime partner, the Human Rights Campaign (HRC) to create an exclusive "Free to Be Me" capsule collection of Pride-themed t-shirts. For every t-shirt sale, the brand will donate 100% of the proceeds to the organization. But they're not stopping there. In addition, Nordstrom's also making addition grants to provide funding for a number of other LGBTQ+ nonprofits including the Hetrick-Martin Institute, Eagle, the Pride Foundation, and the LGBT Center Los Angeles.

BP. Pride Tee, $24, available at NordstromPhoto Courtesy of Nordstrom.



Inspired by historic LGBTQ+ events, Otherwild's collection of queer apparel and accessories doesn't stop just because Pride month ends.

Otherwild Gay Power Cap, $36, available at OtherwildPhoto Courtesy of Otherwild.



In partnership with the Tegan and Sara Foundation, Tevas designed a limited-edition flatform sandal that's bound to make the perfect Pride statement at every 50th anniversary event this summer. Apart from just good looks, $15 of every sale, up to a max of $30,000, will be donated to TSF in order to continue their mission for racial, social and gender equality for young girls and women.

Teva X TSF Flatform Universal Pride, $80, available at TevaPhoto Courtesy of Teva.

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