The 15 Coolest New Launches Coming To Sephora In July

At this point, we've seriously considered setting aside a portion of our direct deposit to go to Sephora. The beauty behemoth stocks all of our favorite brands, and every month, we wait with bated breath to see what shiny new arrivals hit the site — and promptly go off on the "add to cart" button.

From the retailer's newest additions to its under-$20 skin-care range to a brand-new bakuchiol serum (ICYMI, it's the plant-based retinol alternative you need on your radar), July doesn't disappoint when it comes to that Sephora new-new. Here, we take a deep dive into all the best new beauty products to shop this month.

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Herbivore Bakuchiol Retinol Alternative Smoothing Serum

Thanks to its status as a viable natural alternative to retinol, bakuchiol continues to pick up steam, and Herbivore's version is sure not to disappoint. Packed with PHAs, Tremella mushroom, and blueberry stem cells, the serum is a formidable opponent against fine lines and uneven texture.

Herbivore Botanicals Bakuchiol Retinol Alternative Smoothing Serum, $54, available at Sephora


Youth To The People Kombucha + 11% AHA Exfoliation Power Toner

This exfoliating potion contains a one-two punch of lactic and glycolic acid to smooth and brighten skin for a makeup-optional glow.

Youth To The People Kombucha + 11% AHA Exfoliation Power Toner, $38, available at Sephora


Fresh Vitamin Nectar Glow Juice

Fresh's newest brightening serum has an innovative microbubble-infused formula that's more refreshing than a tall glass of fresh-squeezed orange juice.

Fresh Vitamin Nectar Glow Juice, $28, available July 2019 at Sephora.


Biossance Squalane + Marine Algae Eye Cream

Firm and smooth the delicate eye area with this squalane-infused eye cream. The hero ingredient of the brand hydrates like no other, and creates the perfect canvas for concealer.

Biossance Squalane + Marine Algae Eye Cream, $56, available July 2019 at Sephora.


Amorepacific Moisture Bound Skin Energy Mist

Nothing beats the summer heat like a refreshing face mist. Amorepacific's latest limited-edition launch contains a dreamy blend of hydrating botanicals that leave skin feeling and looking healthy and radiant. (For serious misters only, there's also a trio set that includes two additional limited-edition scents.)

AMOREPACIFIC Moisture Bound Skin Energy Mist, $35, available at Sephora


Sephora Collection Super Matte Moisturizer

Show summer humidity who's boss with a mattifying moisturizer that keeps skin shine-free under makeup.

Sephora Collection Super Matte Moisturizer, $16, available at Sephora


Ouai Eau de Parfum

Last year, Jen Atkin quietly launched the coolest fragrances on Ouai's website — and, unsurprisingly, the limited-edition drop sold out fast. Finally, you'll be able to shop two of the top sellers at Sephora: Melrose Place (a sensual woody rose) and North Bondi (a fresh, summery floral).

Ouai Eau de Parfum, $56, available July 24 at Sephora.


Tan-Luxe Super Glow Hyaluronic Self-Tan Serum

Get a safe summer tan with Tan-Luxe's new hydrating serum, which contains hyaluronic acid, raspberry seed oil, and a small concentration of DHA for the most buildable, natural-looking faux glow.

Tan-Luxe Super Glow Hyaluronic Self-Tan Serum, $49, available at Sephora


Josie Maran Argan Bright Skin Vitamin C Serum

This new brightening serum contains a base of 100% pure argan oil, plus vitamin C, rice bran, and licorice root to gently fade dark spots and boost skin's glow factor.

Josie Maran Argan Bright Skin Vitamin C Serum, $65, available at Sephora


Foreo LUNA 3

If you still haven't tried the Foreo Luna, maybe third time's a charm: The brand's latest cleansing device — which features shorter, softer silicone bristles than its predecessors — was developed with sensitive skin types in mind, but still has the firming facial massage that you know and love.

Foreo LUNA™ 3 for Sensitive Skin, $199, available at Sephora


Sephora Collection Waterproof Eye Makeup Remover

Cornflower water does double-duty as a gentle cleanser and skin-soother; plus, the under 3.4 fl. oz. size makes it ideal for travel.

Sephora Collection Waterprooof Eye Makeup Remover, $6, available at Sephora


Givenchy Ombre Interdite Liquid Eyeshadow

Givenchy's new liquid eyeshadow boasts an ultra long-wear formula and comes in six metallic and matte shades. (We're especially into Silver Denim, a steely shade of cobalt we've never seen anywhere else.)

Givenchy Ombre Interdite Liquid Eyeshadow, $33, available at Sephora


Stila Suede Shade Liquid Eye Shadow

Get an opaque, creamy matte finish in seconds with Stila's velvety new liquid shadows. Plus, with names like "Busta Mauve" and "Nude Awakening," they're sure to put a smile on your face during your morning makeup routine.

Stila Suede Shade Liquid Eye Shadow, $24, available July 8 at Sephora.


Origins Clear Improvement Moisturizer

The Clear Improvement charcoal mask is the stuff of beauty legend, and Origins is back at it with a new moisturizer to ward off pesky breakouts. Infused with bamboo charcoal, 1% salicylic acid, and witch hazel, the lightweight formula helps treat existing acne while preventing new spots from cropping up.

Origins Clear Improvement Moisturizer, $34, available July 2019 at Sephora.


Together Beauty Crown + Glory Smoothing Mask

Humidity got you down? This 99% naturally-derived hair mask is a serious game-changer for taming frizz and getting shinier, silkier strands. Plus, every product from Together Beauty contains at least 95% natural ingredients and is Clean at Sephora-certified.

Together Beauty Crown + Glory Smoothing Mask, $28, available at Sephora

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