This article was last updated on April 16, 2022
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For the majority of people who don’t spend all of their free time shopping online, Black Friday can be more than a little bit daunting. Even for those who do, the chaos that ensues on the Friday after Thanksgiving — and nowadays, for weeks before and after — can be a lot to handle. Servers crash from the sheer number of users on any given major retailer's website. Sought-after items sell out within minutes of sales going live. But even with all that chaos to navigate, we always find ourselves coming back for more come Black Friday sale time.
Since we wouldn’t dare miss out on the biggest sale event of the year, we decided instead to try to do things a little differently this time around. Starting as early as today, dozens of indie boutiques and under-the-radar e-tailers are slashing their prices in preparation for Black Friday weekend. And while your order might not ship before the second serving of turkey, buying from a small business during the weekend's sales will likely get you a better deal — and a feel-good one at that. Even better, by shopping small, you save yourself from having to sort through 1,000+ pages just to find one piece worth clicking on.
So to offer you a helping hand — and encourage you to shop small — this Black Friday weekend, we've rounded up all the best indie sales happening post-Thanksgiving dinner in the slideshow ahead.
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Abacaxi
Dates: 11/30 – 12/2
Sale: 20% off sitewide
Promo Code: BANANAS
Abacaxi Earth Balloon Sleeve Hoodie, $, available at Abacaxi
Alfeya Valrina
Dates: 11/29 – 12/2
Sale: 30% off sitewide
Promo Code: BLACKFRIDAY19
Alfeya Valrina Joe Joe Bag, $, available at Alfeya Valrina
Apiece Apart
Dates: 11/25 – 12/1
Sale: 20% off sitewide; Up to 50% off sale items
Promo Code: WITHTHANKS
Apiece Apart Meru Jumpsuit, $, available at Apiece Apart
Bagatiba
Dates: 11/29 – 12/2
Sale: 40% off entire order
Promo Code: BCFM40
Bagatiba Onia Necklace, $, available at Bagatiba
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