This article was last updated on March 28, 2023
BTS’ Jung Kook to promote Calvin Klein
Jung Kook from BTS has been named as the new global brand ambassador for Calvin Klein Jeans and Underwear, according to the fashion brand.
In the campaign for Calvin Klein’s spring 2023 collections, the singer will be featured in his debut for the brand. Jonathan Bottomley, Calvin Klein’s global chief marketing officer, said that they are pleased to have Jung Kook join their team, as he is a globally popular artist with a unique ability to connect with international audiences through his music and style.
In response, Jung Kook expressed his excitement to be a part of the Calvin Klein team, stating that the partnership is special to him because he shares the brand’s heritage and values. The campaign, which includes a diverse cast of talent, will be launched globally on Tuesday and was directed and photographed by Mert Alas and Marcus Piggott.