Kudos to the Liberal brain trust for the relatively rapid response to the Conservative attack ad. Quite pleased in this corner, both because of the quick response, as well as the decision to pivot off the Conservative attack ad. There is some risk with this particular approach, some will accuse Liberals of being "reactionary", but when you consider the angle Liberals are trying to cement, completely in line.
I argued last week that the Liberals would be wise to respond in kind to the Conservative ad. Given we've already been told Trudeau will attempt the high road- offer a "different" approach that conveys a certain positivity- contrasting with the Conservatives is already a chosen narrative. In using the Conservative ad, Liberals frame them as negative and petty, then the contrast with a positive message.
It remains to be seen if the Liberals positive approach can work, many shrewd operatives believe you have to go negative to be effective. That said, one has to appreciate the mood of the country to correctly gauge how a campaign thrust will play. There is little doubt, within Canadian politics people are completely and utterly turned off by the current state of affairs. If that is the backdrop, than a presentation which attempts to break free of the status quo, challenge us to rise above certain standard operating procedures, that thrust may find a waiting audience.
In addition, let's not lose sight of another critical dynamic. The Conservatives attacked the Liberals, the Liberals are now responding to the Conservatives, the dialogue surrounds this "fight". Where are the NDP in this discussion, are they not being completely squeezed? An added bonus of a Liberal ad, it keeps the frame within the two party exchange, which is a positive all day long for the Liberals.
I love the ad focus, I love the direct response to the Conservative frame attempt, I love that we have responded in short order.