This article was last updated on May 25, 2022
Beaujolais Passions Celebrates 30 Years of Beaujolais Nouveau
Mercedes-Benz Beverly Hills (Beverly Hills, CA)
Every year, the world celebrates the latest release of Beaujolais Nouveau, the most popular young wine in the world. This eagerly anticipated wine is fermented for only a few weeks before being released on the third Thursday of November. It’s release is always heralded with parties, as wine lovers gather to crack open this wine that must be drunk immediately rather than put away in a cellar. Georges Duboeuf, the largest producer of Beaujolais Nouveau, along with Passions Productions, put on an annual party to welcome the year’s new vintage. This year, in honor of 30 years of Beaujolais Nouveau in the U.S., the party is more spectacular than ever, with a cabaret twist. Guests will get to sample Duboeuf’s 2012 Beaujolais Nouveau and enjoy a four-course French buffet meal. As you drink and eat, enjoy this year’s entertainment, including Cabaret Versatile, recipient of the Best Cabaret and Variety Show of the Hollywood Fringe Festival 2012 and “The Lady in Red,” Jenny Eloise Rieu, a French “vintage singer” who will whisk you away to a time of old world European elegance and glamour. The party also taps the power of technology to offer interactive and educational opportunities through smartphone technology and the magic of augmented reality, so you can learn about the wine in a modern, interactive style.