- Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
- Add a picture. People want to see you.
- Talk to people about their interests, too, it shows others that you’re human.
- Point out interesting things in your space, not just about you.
- Share links to neat things in your community.
- Talk about non-business, too – be balanced.
1. Instead of answering the question, “What are you doing? “, tell your audience what has your attention.
- Have more than one twitter-er at the company. People can quit. People take vacations. It’s nice to have a variety.
- When promoting a blog post, ask a question or explain what’s coming next, instead of just posting a link.
- Ask questions. Twitter is great for getting opinions!
- Follow interesting people. If you find someone who tweets interesting things, see who they follow, and follow them.
- When you talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
- Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point your followers to pictures and other human things.
- You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty if you can’t).
- Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation.
- Use services like Twitter Search to see if someone’s talking about you. Try to participate where it makes sense.
- 3rd party clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter.
- If you tweet all day while your coworkers are busy, you’re going to get into trouble.
- If you’re representing clients and billing hours, all while tweeting all the time, you might lose your client(s).
- Learn to use the URL shortening tools like TinyURL and all the variants. It helps tidy up your tweets.
- Commenting on others’ tweets, and re-tweeting what others have posted is a great way to build community.
About the author: Sanju Ganglani
With over 7 years of experience with 3 of the largest hardware and software Fortune 500 companies, Sanju Ganglani is the president of gang&lani productions, Mississauga based custom marketing services company specializing in brand management, web marketing, event management and revenue generation planning. Sanju is also the co-founder of brand & land, where candidates and companies are assisted with building their brands and equipped with the tools to be successful with employment and client acquisitions.