Kangana Ranaut has gotten into a ‘Dabangg’ avatar ever since she hit back at Hrithik Roshan in 2016 when he tried suing her for her ‘silly-ex’ comment. In 2017, this side of her became stronger as she locked horns with Karan Johar over the nepotism debate. However, in the last few months, she has taken this side many notches higher. She joined Twitter and is constantly making political statements to stay in the news. The classic example is how she took pot-shots at the government in Maharashtra, to the extent of even comparing Mumbai with PoK.
Last week, she got a taste of her medicine when Punjabi star Diljit Dosanjh locked horns with her on Twitter. The actress spread the rumour that an old lady who participated in the protest against new farm laws was the same one who participated in the Shaheen Bagh protest and that she was available for hire for Rs. 100. Diljit admonished her for such insulting comments and for spreading fake news. She hit back, calling him Karan Johar’s pet and refused to believe that she erred by spreading a rumour. Diljit didn’t take it lying down. Without resorting to her level of filthy language, he hit back at her. In the process, he won the internet. Even the most ardent fans of Kangana didn’t speak up in her support as they all knew that she was completely at fault.
One can’t help but wonder – is all this effort worth it? Even Nawazuddin Siddiqui played an iconic leader in Thackeray (2019). He didn’t adopt any such strategy. Did that affect his performance? The attempt should be to ensure that the film is well made and has commercial elements. If things fall in place, audiences are bound to come, regardless of the kind of tweets made by the actor. And anyway, audiences have no doubt on her acting talent and she really need not do such stunts for ulterior motives.
Moreover, Kangana Ranaut is constantly shouting from the rooftops that she remains the number 1 actress and that her film Manikarnika – The Queen Of Jhansi (2019) was a blockbuster. But everyone in the industry knows that the film, though a fine piece of cinema, couldn’t recover costs. It went over budget as portions of the film were reshot. Her last clean hit was the blockbuster Tanu Weds Manu Returns (2015), which released more than 5 years back. All her films after the Aanand L Rai-directorial like Katti Batti (2015), Rangoon (2017), Simran (2017), Judgementall Hai Kya (2019), Panga (2020) and Manikarnika – The Queen Of Jhansi tanked at the box office. The industry knows the reality. Sooner or later, she’ll have to give hit films to sustain.
Also, the way she has gone hammer and tongs after Deepika Padukone and Taapsee Pannu also hasn’t yielded any result. For instance, this year all these three actresses had a release
each. Deepika Padukone-starrer Chhapaak clashed with the monstrous Tanhaji – The Unsung Warrior and also got mixed response from audiences. Yet, it managed to earn Rs. 34.08 crore domestically and Rs. 2.10 crore overseas. Thappad, starring Taapsee Pannu, had to cut short its theatrical run due to the lockdown. Even then, it collected Rs. 30.61 in domestic box office and Rs. 1.11 crore overseas. As for Kangana Ranaut’s Panga, it was well received by critics. But at the box office, it earned a paltry Rs. 28.92 crore in India and in overseas; it accumulated a mere Rs. 1.02 crore. It yet again proves that being a controversy queen doesn’t translate into healthy box office figures.
Nevertheless, Kangana Ranaut refuses to see the writing on the wall and continues to believe that ‘any publicity is good publicity’. Hence, expect loads of dhamaka for the promotions of Thalaivi!
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