This is perhaps just beginning of the coming fight of publicity campaign; Union aims to build public support for the stance of workers in the union. The video has already gathered more than 100,000 views on Youtube, and is now scheduled to be shown in cinemas from this week. Moreover, Amalgamated Transit Union Local 113 is also displaying placards all around the system and plans to release a website, i.e. www.protectingwhatmatters.ca, for running draws for free Metropasses to gain supporters.
The battle between the union and City Hall begun last month, when the City Hall approved the commission’s request by voting to giving up almost 150 bus-cleaning jobs to save money. The main reason behind this publicity campaign is to change the tone of their struggle and help them motivate politicians into investing more money into the system, instead of increasing fares.