Speaking about the premiere, environmentalist Bittu Sahgal says, "I have spoken to officials at Ranthambore. They have requested a screening of the film for a 5,000-strong crowd."
On the other hand, keeping the environment in mind the members of the cast and crew of the film including Govinda, Shankar Mahadevan and Loy Fernandez have kick started a campaign to save the environment by signing postcards that will be handed over to Prime Minister Manmohan Singh.
Says Advani, "We will ask students to send letters in support of the cause, which will then be sent to the Prime Minister's Office. We will use the web and social media to reach out to as many people as possible, so that the petition reaches the PMO by the first week of October, which is observed as Wildlife Week."