Across The Pond: Toronto Raptors & New Jersey Nets Make NBA History in England

A change of venue could not help the Toronto Raptors win over the weekend. The Raptors and the New Jersey Nets played two games at the 0² Arena in London, England on Friday and Saturday. These were the first two regular season NBA games ever played outside of North America. After the weekend, the Nets now have the honor of having the only wins on foreign soil as they beat the Raptors in both contests.
 

In the Friday night’s game, the Nets came out on top 116-103 with newly acquired Nets guard Deron Williams controlling the contest by scoring 16 points and adding 11 assists, even though he was listed as questionable to play due to injury leading up to the game. This gave him his fourth straight double-double since joining the Nets at the trade deadline. Other Nets didn’t seem affected by the time change and media responsibilities during the visit to London either, including Brook Lopez who contributed with 25 points. The Raptors managed to score points, but the defense once again let them down. DeMar DeRozan had a game high 30 points and is really blossoming into a well-rounded player, but it wasn’t enough to beat the Nets.

Saturday’s game was a treat for the London fans as they received some free basketball. The game went into triple overtime, and in the end it was the Nets who came out on top 137-136. Andrea Bargnani had a chance to win the game for the Raptors at the end of both the first and third overtime periods, but failed on both attempts. Fans were treated to some great performances during the 3.5 hour game though. Brook Lopez once again came through for the Nets by scoring 34 points, grabbing 14 rebounds and blocking 8 shots. Deron Williams wasn’t too bad himself with 21 points and 18 assists. For the Raptors, Bargnani did have 35 points and 12 rebounds and DeRozan had another 30 point game in the loss.
 

Now that fans in the UK have seen live NBA basketball will they become fans like the NBA wants? Will they become fans of the Nets or the Raptors? Only time will tell, but it doesn’t seem as though history is on the NBA’s side.

The Nets are trying very hard to become “Europe’s Team”. Since being purchased by Russian billionaire Mikhail Prokhorov, they have added a Russian version to their website and have started to sign promotional deals and run basketball camps across Europe. Winning games during the inaugural NBA international series will help their profile (all fans like winning teams), but it will still be an uphill battle for them. Traditionally, in areas that don’t have pro teams, the franchises that become popular are the ones that win championships or have the best/most recognizable players. The Yankees with their 27 World Series trophies or Manchester United’s popularity across Asia are prime examples. In this case, the Nets and Raptors are not in that class.

The NBA shop had a sale prior to the weekend, and instead of using NJ or Toronto players to sell to European fans who may be visiting the website shop during this period of time, they featured Kobe Bryant of the Los Angeles Lakers, LeBron James of the Miami Heat, Kevin Durant of Oklahoma City Thunder, Joe Johnson of Atlanta Hawks and Derrick Rose of the Chicago Bulls. If these are the players and teams that are the face of the NBA, why wouldn’t the league consider sending at least one of them?

This has been common practice of leagues of the major North American sports leagues. They have never really sent their best product overseas and it is baffling as to why. When soccer comes to North America, the teams that tour are the top clubs – Manchester United, Chelsea, Celtic FC, and Real Madrid have all played games during the past few years. The NBA sends two teams that are out of the playoffs. You could argue that they wouldn’t have known that at the beginning of the season, but neither team was predicted to have a good season.

The NFL has played an International game for the past 5 seasons. Only one of the games was exciting (Saints 37 vs. Saints 32) while the other games were poorly contested and featured the likes of the perennial losing teams such as the Arizona Cardinals, San Francisco 49ers (twice!), Tampa Bay Buccaneers and the Miami Dolphins. The New England Patriots did play in one contest, but they did that because their owner also owns Liverpool FC. Next season it is rumored that the Pittsburgh Steelers will be one of the teams featured in the International Series since the game is being played in Ireland where the Steelers owner is the US ambassador.

The NHL sends more teams over than any other league to kick off their regular season schedule each year for the past couple of seasons. This season it was the Bruins, Blue Jackets, Coyotes and Wild that traveled to Europe for games. Of those teams, only the Bruins have had any success recently. Next season the Washington Capitals are already rumored to be one of the teams travelling. This finally makes sense. Send your most marketable player in Alexander Ovechkin to promote the game and show the fans the best brand of hockey possible.
 

If the big four sports in North America want to make any in-roads in Europe, they can’t force the issue. They will have to let the love for the game and the leagues come naturally. The things they can do to help fast track the passion for the game is to bring the best product when they do play games in Europe. They also need to continue to promote the best teams and players because if you have no allegiance to a team, you want to cheer for winners.

And of course, don’t run out of beer during your games.