August marked the 100th consecutive month of positive global sales for McDonalds. On Friday, a 3.5% increase was recorded in the global same-store sales. However, this came as a dissapointment to Wall Street as the global sales were expected to be higher than that. It saw the shares of McDonalds decreasing by 3%
The forecasts by DOW were of 4.3% while McDonald’s global sales increased by on 3.5% in the United States.Dow Jones Industrial Average also saw McDonalds as the worst performer with shares decling to 2.95%.
Wall Street’s view on McDonald’s sales in U.S was of 4% while it only reached 3.9%, narrowly missing the target. In Europe however the sales only increased by 2.7% as opposed to a projected 4.7%. The trend of decline in same-stores sales continues across Asia, Middle East and Africa.
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