Automotive

In September Mazda announced their newest design theme ‘Kodo – Soul of Motion’. The head of Mazda’s Design Division, Ikuo Maeda, explains the new design ……Read More

199 lb-ft of torque, 198 HP, strong acceleration, a sporty drive and…oh, it’s a hybrid too. As auto manufacturers work ever more diligently toward making ……Read More

On October 29th, the Automobile Journalists Association of Canada (AJAC) announced its annual list of ‘Best New Cars’ for 2011.   For one week every ……Read More

“Zoom, zoom” – “I don’t get it, don’t like it, and don’t care about it.” That was me until I got behind the wheel of ……Read More

Scion. The word by definition means descendent, heir, or younger member of the family. The name refers both to the marque’s cars and their target market.   On ……Read More

Commercial after commercial, Kia has done well in branding the name “Forte” and its catchy, multi‐use tag lines (“minding my own business, not my forte, but that IS”, ……Read More