This article was last updated on May 20, 2022
On September 28th, Toyota Canada opened the doors to 45 dealerships that will carry the Scion brand vehicles. Keeping with the idea of selling Scion vehicles to an urban youth market, these initial dealerships are located in Montreal, Toronto, and Vancouver.
"There’s a new demographic of drivers in Canada ‐ younger drivers who demand a new type of vehicle and a new style of doing business. And today, they can finally get that from Scion," says Larry Hutchinson, Director of Scion in Canada. "Scion now offers a full line‐up of distinctively styled, wellequipped models, a unique in‐dealer and online experience, and a new business model designed to address the needs of a new generation."
Despite the word “new” being used repeatedly, the offerings from Scion are new to Toyota, not to the entire automotive marketplace. Vehicles targeted to a more youthful audience have been around for a while now, the latest notable one being Kia.
The reason Toyota created Scion is because for a long time, the majority of Toyota buyers were middle aged families and retired pensioners. For the first time, the company has a product offering that is aimed specifically at a younger audience. With bolder designs, colours, and options than what you’d find with most Toyota vehicles, Scion hopes to be the brand for young people looking to be stylish.
|The 2011 Scion tC|
There’s the sports coupe, tC; equipped with a 2.5L 4‐cylinder engine producing 180 hp, and 173 lb.ft. of torque, rides on standard 18 inch wheels. Priced at $20,850 for the manual transmission, this may be the car everyone looks at first.
|The 2011 Scion xD|
The distinctive box shaped wagon was the first Scion back in 2003, and is called the xB. With a 2.4L 4‐cylinder engine that is neither very powerful nor very economical, it takes a safe middle path between power and economy. Priced at $18,270 for a manual transmission, potential buyers will appreciate the youthfully stylish and roomy interior.
|The 2011 Scion xB|
Throughout their line‐up, Scion aims to sell cars that they encourage buyers to accessorize and customize. Although the manufacturer’s accessory options are nowhere as comprehensive as what you would find in the aftermarket customization world, there still are a number of things you can buy from your Scion dealer to accessorize your new car.
Browse through scionnation.ca for an idea of what’s available and for an overall feel for this new brand.
|The 2011 Scion iQ|
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