One of the largest and most awarded private radio networks in India, 93.5 RED FM and the country’s largest music label T-Series, also the world’s largest YouTube Channel have come together to bring to you a brand-new digital initiative ‘The Care Concert’ on 11th April 2020, 6 pm onwards. While everyone is at home during the 21-days-lockdown, both the brands thought of collaborating for an initiative which helps in raising funds to tackle the current Covid-19 pandemic through the power and sweetness of music. The concert would be streamed on YouTube and Facebook handles of both T-Series and RED FM. Viewers can log in, enjoy the performances with the line-up of 15 plus artists and contribute any amount they wish to the PM CARES Fund through a link provided for the donations.
The Care Concert comprises a stellar line-up with artists such as Yo Yo Honey Singh, Adnan Sami, Neha Kakkar, Tulsi Kumar, Armaan Malik, Amal Malik, Dhvani Bhanushali, Sachet Tandon, Parampara Thakur, Parkriti Kakkar, Palak Mucchal, Jubin Nautiyal, Aditya Narayan, Akhil Sachdeva, Sukriti Kakkar and Amber Vashishtha among others. All these artists will be coming together on digital platforms to perform from their homes, with one voice, asking viewers to donate while they perform for them. The show will be hosted by RED FM’s RJ Malishka.
Speaking about ‘The Care Concert’, Nisha Narayanan, Director and COO, RED FM and Magic FM, said, “COVID-19, without a doubt, has been harsh on the business front with most sectors taking a hit. Yet, it’s important to understand every crisis presents a ray of hope and new opportunities too. We are happy to announce ‘The Care Concert’ in association with India’s largest music record label, T-Series to bring forth some of the renowned music artists for a digital concert. People have always found strength and hope in art and music during crisis and this is a humble effort by RED FM and T-Series to bring together everybody for a common cause.”
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