The makers initiated the project without any strong foothold or affiliations in the industry. The project was driven by an amazing script that everybody wished to be transformed onto the screen.
It started with the noted lyricist Prasoon Joshi joining hands to write the lyrics without any expectation just because he loved the content. The same was the case with Shankar Mahadevan and lead to Shankar-Ehsaan-Loy composing the music. Laxman Utekar, the top DOP of TV commercials and Bollywood (Blue, English Vinglish) too joined hands. "They selflessly came on board with a big heart and have supported us throughout," says the Producer Chirag Shah.
Vidhu Vinod Chopra saw the rushes of the film and loved it enough to extend his generous support. Vidya Balan, R. Madhavan and Sanjay Dutt too chipped in with their encouragement.
"We are very thankful to all of them for their wholehearted love. We are glad that the film stood up to their collective faith by bagging 4 National Awards," says producer Mahaveer S Jain. "If the entire Industry stands up to young filmmakers and quality content, we will truly see a cinema revolution in the country and compete with the best internationally," he adds.