We saw how the youngsters have finally arrived in the last year by delivering super successes and even crossing the 100 crore club, which was once only regarded to be a superstar’s outcome.
Now that the young talent as well are promising box office success with their mass youth connect, more and more producers are betting on young talent. They are not just making films with them, but are also personally looking into their overall grooming and career choices.
Karan Johar – He gave the new comers Alia Bhatt, Sidharth Malhotra and Varun Dhawan a big break in his film, Student of the Year, and from there on, he has been a mentor for all his three students, who are doing so well in each of their professional lives.
Karan shares, “Many people were apprehensive about why I was launching newcomers. My equation with Alia, Varun and Sidharth is not of a director or mentor, but of a parent, who is also parenting their careers. I want to ensure that all three of them have different graphs and journeys. But I never impose my opinion on them; I give them suggestions and leave it to them.”
“The idea is not to own them but add to the pool of saleable stars. As an industry, we need to introduce new talent and this should be an ongoing practice. When you want to make more films and different kinds of films, then you need more saleable stars and different kinds of them”, says Sajid.
Ritesh Sidhwani & Farhan Akhtar – Pulkit Samrat starred in Excel Entertainment’s small wonder, Fukrey. Both Ritesh and Farhan found immense promise in Pulkit and extended their support to him. They see a lot of potential in the actor and see his talent taking him a long way.
Ritesh says, “As a part of the entertainment industry we are required to launch fresh faces and talent. Moreover, this young talent comes in with great zeal and carries a fresh thought process which in turn helps us as a team to work and enhance various film projects.”
Aditya Chopra – Ranveer Singh, Arjun Kapoor, Parineeti Chopra & Sushant Singh Rajput are few names who got their big break and recognition thanks to Aditya Chopra whom they consult before making their career decisions even today.
On backing these young actors even after launching them, Sajid Nadiadwala shares, “It is a natural progression after you have introduced someone. In a manner, it has been happening since a long time.”
Ritesh Sidhwani says, “Suggestions and advices are important because one needs an experienced point of view.”
Looking above at the several examples, it surely seems like this formula has only worked in the favour of both; the producers as well as the young guns.
Moreover what makes this formula apt is that audiences have also started accepting new talent in the industry as they are backed by credible and successful production houses.