This article was last updated on April 16, 2022
The men and women who deliver our news broadcasts are like part of our families: They’re the first voices we hear upon rising. We eat dinner while listening to their evening updates, and they put us to bed right before The Tonight Show comes on. Even though the daily news reel is predominantly about the facts, there is pressure to look consistent with a job that brings your face into millions of homes every day.
“When you’re not worrying about your face or that annoying stray hair falling into your eyes on set, it frees up your mind to concentrate on the content you’re delivering,” Laura Keller, a Wall Street reporter at Bloomberg News tells us. “Breaking down a complicated story requires great intensity. We’re here to deliver an important service — thoughtful news updates people need to know.”
These days, broadcast makeup isn’t the caked-on foundation and dried-out powder that likely comes to mind. Newswomen are taking a more modern approach. We probably won’t be seeing a bouffant and cat-eye combo on the 6 p.m. broadcast anytime soon, but anchors are slowly but surely wearing the beauty looks that make them feel good in front of the camera. (Already the news anchor bob is a thing of the past, thanks to bold women wearing their hair in pixies and natural curls.)
When newscasters are doing their own faces (or sitting in the chair), they’re using the same products that we obsess over at home. Take a look inside three newscasters’ makeup bags, ahead.
Wall Street Reporter
Bloomberg News, New York City
Photo courtesy of Laura Keller.
“I find the original version [of Smashbox primer], the one without any frills, works best for me. When I really need my makeup to stick and don’t mind a dewy look, I use Illamasqua’s Veil line.”
Smashbox Smashbox Photo Finish Foundation Primer, $28.8, available at Amazon
“I find skin-care products that end up producing a dewy look are the best base for heavy on-camera foundation. When I have multiple hits [a.k.a. segments], or I have to go between hits outside in humid weather like we’re having now, I like to add in a base product to ensure the makeup doesn’t essentially slide off as the day goes on. A good base makes foundation application easier and less time consuming.”
Giorgio Armani Beauty Luminous Silk Foundation, $64, available at Sephora
“For broadcast, I like Kat Von D Lock-It Concealer Crème. I have to mix it with my everyday Tarte Creaseless Concealer because I’m not an exact match to the Kat Von D. I like the dewy glow from the maracuja oil in Tarte’s. I have a bottle of it, and will sometimes mix that into the Kat Von D instead of blending my concealers.”
Kat Von D Lock-It Concealer Crème, $26, available at Sephora
“Typically, I use matte [blush] colors for on-camera work.”
Tarte Amazonian clay 12-hour blush, $21.75, available at Tarte
“Again, I stick mostly to matte colors on-air for my eyes as well. I’ll use the NARS Push Eyeliner Brush to apply a powder shadow, and then finish with either Maybelline Ultra Liner or a dark gel pencil liner.”
Maybelline Ultra Liner Waterproof Liquid Eyeliner, $5.59, available at Ulta Beauty
“[For brows,] I’ll use a brow brush and this brown shadow, which is a perfect match for me. And I’ll occasionally use clear gel to shape them a bit, too.”
Make Up For Ever Artist Color Eye Shadow, $17, available at Sephora
Morning Anchor and Reporter
WESH 2 News, Orlando, Florida
“We have HD cameras in the studio and the camera shots can be super close. It feels great to have products that give you a smooth finish on-air and also cover up any problem areas. No one needs to see that at home!”
L’Oreal Paris Infallible Matte Foundation, $10.99, available at Target
“My one can’t-live-without product would have to be concealer. I wake up at around 2 a.m. and need something to brighten my eyes.”
L.A. Girl HD Pro Concealer, $4.99, available at Ulta Beauty
“Don’t be afraid to mix and match drugstore makeup with other higher-end brands. At first, I was apprehensive about changing up my routine — I was a prestige girl through and through. It’s all trial and error, though. In some cases, I’ve found drugstore brands will last longer and match better.”
Wet n Wild MegaGlo Highlighting Powder, $4.99, available at Ulta Beauty
“I don’t have a go-to lipstick, but I’ll give any brown-nude gloss I find a try.”
Mented Lip Gloss, $15, available at Mented Cosmetics
Anna Lysa Gayle
WJLA-TV, Washington, D.C.
Photo courtesy of Anna-Lysa Gayle.
“To be honest, I was terrible at doing my makeup when I started out. I wore very little makeup in college, so adjusting to makeup five days a week was tough. I had to visit several MAC counters and makeup artists before I got the look I have today.”
MAC Cosmetics Pro Longwear Foundation, $36, available at mac cosmetics
“It usually takes me about 30 to 45 minutes to do the first three steps for my look. I apply my foundation, my mascara, lashes, and my eyeliner. Then I usually contour just before the newscast.”
Anastasia Beverly Hills Anastasia Beverly Hills Contour, $24, available at Ulta Beauty
“I can’t live without lipstick on-air. It evens out my skin tone, and it’s the perfect finishing touch. I always use Ruby Woo for fun events!”
MAC Cosmetics Lipstick in Ruby Woo, $17.5, available at Macy’s
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