The 6 Biggest Bridal Makeup Trends, According To Pinterest

Whether it’s a simple signing at city hall, in a sprawling field with flowers in your hair, or at a big banquet hall with a cathedral veil and a pipe organ, chances are if you want to get married at some point, you’ve thought about what your dream day would look like. Because even if you’re nowhere close to legally binding yourself to someone else, there’s no harm in curating the perfect wedding Pinterest board filled with crafty centerpieces you’ll probably never actually glue together.

And since Pinterest is the place where fantasy lives of all kinds are built, it’s the place we go to find out what’s trending in search for brides-in-planning, too. Beauty-wise, the platform’s data and analytics show us that the products and photos people are pinning actually translate to five stunning makeup trends that can inspire any bride, regardless of the locale or aesthetic. Check them out, and how to make them fit your own personal style, ahead.

Dewy highlight, +343% on Pinterest

You want radiant skin on your wedding day, the kind that means your guests won’t even be exaggerating when they inevitably tell you you’re “absolutely glowing.” Good skin-care preparation will definitely help on that from, but for a final-touch dewy finish, you’ll want a good highlighter.


Dior’s Backstage palette is as gorgeous and glow-y on the skin as the sexy designer packaging would suggest.

Dior Backstage Face Palette, $45, available at Dior.

No one does a barely-there glow like Aimee Song. She never looks shiny or greasy, but seems to radiate light from the centers of her perfectly-flushed cheeks.

If you’re in the market for the highlighter Song actually uses to get her glow, it’s this one by Armani. We love it because the water-based, liquid formula blends beautifully, leaving a sheer hint of shine on the skin.

Armani Neo Nude A-Line, $38, available at Giorgio Armani Beauty

Let Gigi Hadid be your guide. Patrick Ta gave the supermodel a matte red lip, but let the glossy highlight on her cheekbones command the look.


With this bronzer and highlighter palette, you can softly contour below your cheekbones and around your temples and jawline to add definition to your face. Then, get a glow on your high points using the subtle highlighting shade.

Charlotte Tilbury Bronze & Glow, $68, available at Charlotte Tilbury.

And your luminous glow is only enhanced when you find your light, like Yara Shahidi.


A longtime cult-favorite, this tiny pot of highlight is formulated with organic beeswax, vitamin E, and organic rosemary, for a lit-from-within shine, not a harsh strobe.

RMS Living Luminzer, $38, available at RMS Beauty.

Pink eyeshadow, +45% on Pinterest

At bridal fashion week, pink eyeshadow was all the rage, and the Pinterest search traffic followed suit. We already love rosy eyeshadow for day to day, but for a wedding, the shade adds even more romance.

This Bite multi-stick can do it all, but we especially like it as a shadow because it’s super-creamy and blendable. You can swipe it from your lashline up to your brow bone with your fingers for a sheer tint of pink, or layer it on the lid for a deeper rose.

Bite Beauty Multistick in Macaroon, $24, available at Sephora.

Though it’s subtle, Lily Collins’ millennial pink shadow still manages to catch our attention before her cherry-red lip and princess updo.

This is the exact Lancôme powder that makeup artist Fiona Stiles used on Collins’ eyes.

Lancôme Color Design Sensational Effects Eye Shadow in Pink Pearls, $21.50, available at Lancôme.

If you’re afraid pink shadow around the eyes will make you look sickly, opt for a dusty rose hue paired with rosy lipstick and fresh skin.

A creamy eye stick makes pre-photo prep that much faster.

Laura Mercier Caviar Stick Eye Colour, $29, available at Sephora.

Berry lip, +71% on Pinterest

According to Pinterest data, berry is the new red. It lets you add a little drama to your big day, especially if you’re getting married in the spring or summer.

The purple undertones in this long-wear lipstick will make it your new favorite — even after the nuptials are over.

NARS Velvet Lip Glide, $26, available at Sephora.

If you want to wear berry lips in a softer way, make like Yara Shahidi and tap it on with your finger to diffuse it.


We love this option from RMS, which is infused with natural oils to keep your lips soft.

RMS Beauty Wild With Desire Lipstick in Russian Roulette, $28, available at RMS.

Joan Smalls proves that bold lips, eyes, and brows definitely go together — with the right blending. (Having makeup artist Sir John in your pocket also helps.)

This longwear formula won’t come off during the first kiss — or the multiple cocktails to follow.

Lawless Soft Matte Liquid Lipstick in Dane, $25, available at Sephora.

Cream blush, +196% on Pinterest

According to the Pinterest community, powder blush is out and cream blush is decidedly in. And we can see why: The finish gives skin a luminous, bridal glow.

NARS’ Multiple stick adds a natural flush and comes in a ton of shades to flatter all skin tones. Swipe it on, blend it out with your fingers, then get down the aisle.

NARS Matte Multiple in Laos, $39, available at Sephora.

You can go the traditional route, like Selena Gomez here, and use a cream stick or gel-based blush as a flush of color on the apples of your cheeks.

This dual-ended stick gets you that honeymoon glow even before you say, “I do.”

Tom Ford Shade and Illuminate Glow Stick, $55, available at Sephora.

Or you can copy Tessa Thompson and use a blush a couple shades darker than your skin tone to create a soft contour.

Grab one of Glossier’s shades (light pink, bright fuchsia, dusty mauve, or orangey brown), then blend on a pea-size. As you’ll see in this tutorial, a little goes a long way.

Glossier Cloud Paint, $18, available at Glossier.

Here, makeup artist Patrick Ta provides an Instagram master class in blush draping — on Bella Hadid, of course. The technique, which includes sweeping blush from the temples to the apples of your cheeks, gives the illusion of high and sharp cheekbones.

This Push Pop-like tube lets you swipe the blush directly onto your cheeks without all the fuss. You can also tap it on your eyes and lips for a monochromatic look.

Milk Makeup Lip + Cheek, $24, available at Sephora.

Long, lush lashes, +152% on Pinterest

No surprise here, brides want lashes, lashes, and more lashes. If you’d rather not opt for extensions or falsies, a pro-approved mascara will get the job done.

By the end of the night, you’ll want to write your own wedding vows to this curling, lengthening, and thickening mascara.

Black Up Mascara Revolutionary Ultra Volume, Length & Curl Mascara, $27, available at Sephora.

An all-nude aesthetic looks even better with ultra-black, thick lashes to top it off.

The trick with this mascara is the pump at the bottom of the tube. After giving it a squeeze, this formula offers up the kind of length that’s only rivaled by extensions.

Dior Diorshow Pump‘N’Volume Mascara, $29.50, available at Sephora.

Paired with a glossy balm and a simple wash of shimmer, these lashes are more cool girl than prom queen.

For spidery, long lashes, go for this drugstore fave.

Maybelline Volum’ Express The Colossal Spider Effect Mascara, $7.77, available at Maybelline.

Lip gloss, +459% on Pinterest

If there’s any day you don’t want to worry about smudged lipstick, it’s your wedding day. Ditch the touch-ups and stick to a long-lasting, nude gloss that will stay put even after several rounds of Champagne toasts.

Whoever is standing beside you won’t be able to resist the alluring glow of this gloss — and the subtle vanilla fragrance doesn’t hurt either.

Fenty Beauty By Rihanna Gloss Bomb Universal Lip Luminizer, $18, available at Sephora.

Balance your smoky eye with a blurring, peach gloss.

Tuck this lip gloss in your bag for touch-ups; the opacity of the color makes it a little more high maintenance (but worth it).

Marc Jacobs Beauty Enamored Hi-Shine Lip Lacquer Lipgloss, $28, available at Sephora.

The monochrome trend works just as well on your wedding day as it does on Instagram.

For a pink that’ll match your glow, choose a gloss with a bit of gold glitter floating inside.

Lancôme L’Absolu Gloss, $25, available at Sephora.

Click HERE to read more from Refinery29

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