This article was last updated on April 16, 2022
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Life as a blonde can be a bit of an emotional roller coaster, especially when you’re a true brunette trying to cover up the secret you’ve been hiding since you were 12. (You know that summer when you bought your first bottle of Sun-In to recreate Ginger Spice’s chunky highlights? Ouch.) Most of us living as faux blondes will do anything to look like we were, well, born with it.
Unfortunately, the coloring cycle is viciously endless — the breakage, the treatments, not to mention the money spent during the process — which makes the idea of throwing in the dye-stained towel and continuing life with your native mousy brown seem so tempting. And, for those of us who like to hold off on salon appointments until the brass becomes unbearable, there’s a good friend in purple shampoos.
Whether you’re a beach-babe golden blonde, a striking shade of ice white, or a stylish lady of a certain age who prefers a hint of blue with her gray, there’s a tried-and-true product for you. Ahead, we tracked down the very best in the business. Keeping clicking to find the one perfect for you.
Bottle blondes are often advised to shampoo less due to the harsh detergents in typical cleansing formulas. Luckily, Kristin Ess, the celebrity colorist who spent months taking Lucy Hale blonde, created the one purple shampoo we don’t ever have to worry about using too often. Free of sulfates and gentle enough to use every time you shower, this rich, neutralizing shampoo is just what your brassy, blonde hair ordered.
Kristin Ess The One Purple Shampoo, $12, available at Target
Neil Moodie, editorial stylist and creative director of London salon Windle & Moodie, explains that the formula for purple shampoo was devised according to the hair-color chart that has existed since the art of hair dyeing began. “Like paints or any color mixing, if you want to cancel out a tone, you use the opposite shade on the chart,” he expains. “So, purple hues help fight brassy, yellow tones while keeping the base color underneath lighter.”
R+Co SUNSET BLVD Blonde Shampoo, $29, available at DermStore
Session and runway stylist James Pecis insists that you need to understand what level and tone your color is before selecting a shampoo. “Are you trying to neutralize the yellow, or are you enhancing your platinum? I have a friend who leaves it on as long as possible to purposefully turn her hair a light shade of violet.”
Almost resembling ink — it could very well be the darkest shade on the market — this shampoo is best for beefing up icy platinums. If left on for enough time, it will dramatically enhance your shade — even if you’re way overdue for that touchup.
L’Oreal Professional Serie Expert Silver Shine Reviving Shampoo, $31.99, available at Amazon
This toning formula does what every other ultra-violet one does, but what makes it stand out is the price tag (under $20 for great color care is hard to come by) and the fact that it hydrates just as well as it neutralizes brassiness.
Eva NYC Tone It Down! Blonde Shampoo, $11.99, available at Ulta Beauty
Looking to increase the cool tones in your old highlights? Opt for this jumbo bottle that will last you through the season.
Tigi Dumb Blonde Violet Toning Shampoo, $17.98, available at Ulta Beauty
Finding an affordable shampoo that you love can be tough — let alone an affordable one that tones, too. John Frieda has us covered with this formula, an effective option for anyone who wants to rid their strands of brassy tones on a budget.
John Frieda Sheer Blonde Color Renew Tone Restoring Shampoo, $8.49, available at Ulta Beauty
This under-$10 option doesn’t just neutralize your hair color, but repairs damaged, fried ends and broken roots.
Not Your Mother’s Blonde Moment Treatment Shampoo, $7.79, available at Target
This purple shampoo brightens bleached hair while coddling it with lavender oil and chamomile extracts.
OGX Lavender Luminescent Platinum Shampoo, $7.99, available at Ulta Beauty
The wild cherry bark extract in this shampoo boosts color, while vitamins A, D, E, and B makes hair softer.
Amika Bust Your Brass Cool Blonde Shampoo, $20, available at Sephora
This Cool Blonde Shampoo cleanses the hair while reducing brassiness from color-treatments. We’re also told that the brand’s shampoo and conditioner combo are Kristin Cavallari ‘s go-to.
dpHUE Cool Blonde Shampoo, $24, available at Sephora
Don’t let the cute, quirky packaging fool you: This game-changing treatment means business for when your wash-and-go purple shampoo routine isn’t quite getting the job done. Three minutes is all it takes for this treatment to turn even the brassiest, most busted blonde clean and cool-toned. (Don’t leave it in any longer, unless you actually want purple hair.)
evo platinum blonde, $39.95, available at evo hair
Using a toning shampoo like Pravana’s can keep you out of the salon for a few extra weeks. This formula is sulfate-free — good for your hair’s health and its color.
Pravana The Perfect Blonde Shampoo, $43.99, available at Ulta Beauty
We condone splurging on a shampoo if it means keeping your $200 highlights intact. And if there’s a price tag that’s worth the stress, it’s this one. The violet formula works double time to leave hair extra shiny and bright.
Oribe Bright Blonde Shampoo, $46, available at DermStore
Lush’s adorable Daddy-O shampoo will make dull strands brighter while nourishing them with a blend of seaweed and coconut oil.
Lush Daddy-O Shampoo, $21.95, available at Lush
This powerful, natural shampoo counteracts brassy blondes and adds cool silver tones to gray hair with the help of lemon, eucalyptus, and ylang ylang. Oh, and it smells like heaven.
Aveda Blue Malva Shampoo, $48, available at Aveda
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