PUSH-UP PANTS : They are men’s answer to the Wonderbra – give it up for the latest craze among blokes: Push-up pants. The briefs are designed to make the most of modest manhoods, reports The Sun. The garment, which has special pocket inside that thrusts the contents up and out, has been flying off the shelves since they were introduced. The pants are the brainchild of designer Roland Lodoli who launched them at his shop in Zagreb, Croatia. “Now I’m working on some swimwear for men for the summer so they never have to feel ashamed on the beach again — no matter how cold the water,” The Sun quoted him, as saying.
BIKINI JEANS : Just when common people thought fashion world couldn”t get any weirder, along comes – the bikini jeans! Priced at 62 pounds, the eye-catching apparel feature a thong sewn into a pair of supremely low-slung jeans. Brainchild of Japanese clothing company Sanna’s, the booty-cut bottoms were born after a customer said she wanted jeans that sat lower than the hips but did not need to be hoicked up in an unladylike fashion, reports Wales Online . Designer Sandra Tanimura, who owns a pair of the bikini jeans herself, said: “This was very difficult without the trousers falling down, so I came up with the idea of using the bikini strings. “They have already taken off in Japan and we believe they will be just as popular in the UK, especially with bold women who like their own bodies.” However, stylist Wenda James-Rowe said: “They are totally tasteless and terrible – it’s taking things to the extreme. “If you have a pair of jeans that fall down, just wear a belt. To wear these you would have to be stick thin or you would have big bulges coming out the gaps. “It’s not something I would wear – maybe they would appeal to really young girls but even if they do, I think the attraction will be short-lived.”
MANTYHOSE : Men have invaded ladies’ fashion domain a little further, for after ‘man-bras’ and ‘manscara’ the latest must have for men is “Mantyhose.” Courtesy e-mancipate.net, a large number of men are wearing hosiery under their clothes, for reasons ranging from comfort to health. While tights have been quite popular throughout Europe for years, but now the trend seems to have touched other parts of the world as well. When Deborrah Ashley, managing director of Luxelegwear.com, launched her site in 2005, she used to sell just one line of hosiery for men, and now she has around 13 lines for male undergarments. Although sales have been rising for a long time, Ashley said that the site received a boost in orders following the Batman craze fuelled by “The Dark Knight” mid-July. “Before the movie it was repeat bulk orders … it was almost like a secret society, and now it’s brand new customers,” The New York Daily News quoted Ashley, as saying. She revealed that her customers like their mantyhose for warmth, support for athletics, and circulation. The site e-MANcipate.net is devoted to “accelerating the acceptance of male pantyhose as a regular clothing item,” and features a how-to guide for wearing mantyhose properly. The site also assures men: “Wearing pantyhose is pretty easy. Just don’t believe anything you head about it from women.”
BAMBOO UNDERWEAR : The latest name making its way into the eco-friendly must have list is a range of underwear made from bamboo. Joanna Ketterer, 26, who runs London-based firm Luva Huva is launching the creation, which is pulped and then spun into fibres to be woven and dyed. It is said to be more eco-friendly than cotton because it is quick to grow, does not need pesticides and is biodegradable. The undies are soft and strong and cost from around 30 pounds. “People often have the perception that environmentally-sound clothing lacks style and comfort,” The Sun quoted Joanna, as saying. “With this new range I have tried to show they can have both,” Joanna added.
SHAPE-ENHANCING UNDIES : Shape-enhancing bodysculpting undergarments have long been used by women to get the right look, but it looks like male vanity too is catching up with the trend. Among those rushing to buy what is called bodysculpture undergarments are sacked City bankers needing a helping hand to look young and fit at job interviews. The stretchy bodyshaping brief has a built-in elastic sling to lift and perk up a sagging backside by up to an inch. It has been created by Andrew Christian, one of America’s leading underwear designers. “From the outside the Flashback looks like normal underwear. But on the inside it has hidden strapping that lifts and supports the buttocks. It is a bit like a push-up bra for women, but without the padding,” TimesOnline quoted said Christian, as saying. “Instead of a lot of work at the gym, it’s much easier to just buy a product that gives you the look of a bubble butt,” he added. The rise in sales of men’s pants is outstripping that of women’s lingerie in Britain’s 3.3 billion pounds underwear market, even though women still spend three times as much as men each year. Advertisers are borrowing from the tactics they used so successfully with the Wonderbra advertisements featuring Eva Herzigova and the slogan, “Hello, boys”.