Growing up as a beauty-obsessed teen, Sephora gift cards were pretty much the gold standard of currency. Setting foot into your local mall's Sephora was like walking into Disneyland. Actually, maybe better. Every couple months, after saving up tutoring money and investing in countless hours of mega research on the one eyeshadow (Urban Decay) or concealer (Nars), it was time to reap the rewards of your hard-earned splurge.
The mega-retailer is a who's who of luxury hair, makeup, fragrance, and skin-care brands, and unsurprisingly, its legion of savvy Beauty Insiders are among the most loyal shoppers around. However, its unparalleled selection of products can be both a welcome blessing and a curse, so we went ahead and polled our most discerning friends in the beauty industry, plus tallied up some reader faves data to round up the most coveted, loved products on Sephora's site so you can easily shop the (face) crème de la crème. Ahead, 14 buys perfect for every beauty savant.
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Now, this isn't just any dry shampoo. Living Proof's formula has racked up over 3,000 reviews on Sephora, and leaves hair weightless, so fresh and so clean.
Living Proof Perfect Hair Day Dry Shampoo, $14, available at Sephora
The hero product Jen Atkin's cool-girl brand is beachy hair in a bottle. A couple spritzes of the stuff works like magic to enhance texture and boost volume. (But if we're being honest, we'd use this stuff for the scent alone — it's that good.)
Ouai Wave Spray, $12, available at Sephora
This cult-favorite moisturizer is beloved by makeup artists, who swear by it to create a glowy base for makeup, but can be used in the PM to give your skin some TLC before bed.
Tatcha The Dewy Skin Cream, $68, available at Sephora
Outside looking in, it's just another eyebrow pencil. However, if you delve deep — more specifically, 14,000 reviews deep — into what people have to say about this top-selling product, then you'll understand the magic. In addition to offering a wide shade range, the pencil itself is ultra-fine so you can create subtle, natural-looking strokes, and the spoolie end helps blend everything together.
Anastasia Beverly Hills Brow Wiz, $21, available at Joseph
From now onto eternity, virtually every liquid concealer faces stiff competition against Nars' crowd-pleasing Radiant Creamy Concealer. It disappears into skin, covers everything from dark circles to acne scars, and leaves behind a natural finish.
NARS Radiant Creamy Concealer, $30, available at Sephora
The Dyson Supersonic is proof that a hair dryer can be a highly covetable item, and not just a daily necessity; come for the chic design, stay for the powerful, high-velocity jet stream of air.
Dyson Supersonic Hair Dryer, $399, available at Sephora
It's the foundation that broke the internet, and by extension, served as an industry-wide wake-up call for brands to create shade ranges that are really, truly inclusive.
Fenty Beauty By Rihanna Pro Filt'r Soft Matte Longwear Foundation, $35, available at Sephora
Drunk Elephant's fan-favorite moisturizer is formulated with nourishing oils and a ceramide complex to support a healthy skin barrier. No wonder people can't get enough.
Drunk Elephant Lala Retro™ Whipped Moisturizer with Ceramides, $60, available at Sephora
It's easy to see why Too Faced's mascara has topped nearly every bestseller seller list since its launch in 2014. A couple swipes of the curvy wand gets you mile-long, fluttery lashes with no clumping or flaking.
Too Faced Better Than Sex Mascara, $25, available at Sephora
Sephora stans know what's good, and Kat Von D's indestructible liquid eyeliner fits the bill — and so much more. It's intensely pigmented, stays put, and the micro tip makes it easy to draw a feline flick or dramatic cat eye with total ease.
Kat Von D Tattoo Liner, $20, available at Sephora
Quite possibly the most beloved product in Sunday Riley's œuvre, Good Genes has amassed a following so dedicated, people don't even think twice about dropping $100 on the exfoliating serum, which as my twin sister puts it, "is the reason I don't break out".
Sunday Riley Good Genes All-In-One Lactic Acid Treatment, $105, available at Sephora
Vitamin C serums are everywhere nowadays, but Ole Henriksen's OG Truth Serum still remains a Sephora bestseller thanks to its brightening, hydrating properties. (The fact that it smells like a fresh-squeezed glass of orange juice doesn't hurt, either.)
OLEHENRIKSEN Truth Serum, $22, available at Sephora
You've seen the stuff name-dropped at fancy salons, but Olaplex's at-home treatments are perfect if you have color-treated or damaged hair. Unsurprisingly, it's a hair care top dog.
Olaplex Olaplex Hair Perfector No. 3, $28, available at Sephora
Natural deos either work, or really, really don't — and chances are within a couple hours, you'll have a very clear answer. Kopari's coconut oil-infused stick not only smells like a beach vacay, but contains activated charcoal to draw out stinkies and provide odor protection.
Kopari Beauty Coconut Deodorant, $14, available at Sephora
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