According to an announcement made by Ontario’s Finance Minister, Charles Sousa, at the LCBO’s Summerhill location in Toronto on Tuesday, the government is finally set to unveil the much-anticipated pilot project that would see 10 LCBO-run kiosks open in select grocery stores by the end of the year. The government is welcoming grocery stores to apply by May 9, in order to install the store-within-a-store that would sell a wide variety of beer, spirits and wine, including craft beers and VQA wines.
Welcoming the cheerful news, Sobeys’ Ontario spokesperson, Sarah Stover, stated that “we welcome this — and any — opportunity that allows our customers more choice when shopping at our stores,” said. Another chain that already sells beer and wine at its Quebec supermarkets, Metro, also appreciated the gesture as their spokesperson, Marie-Claude Bacon, stated that “we are always looking to improve the customer experience in our stores and the LCBO’s announcement is certainly something that is of interest and that we will examine further.” In addition to that, Longo’s spokesperson, Rosanne Longo, mentioned that “this is something we’d be interested in. Our customers want convenience and it’s a good complement to our food selection.”