This article was last updated on April 16, 2022
The Canadian Broadcasting Corporation has announced to soon implement its planned shift to U.S. radio shock-jock culture as it vowed to put its early morning local-radio programs on television. The radio broadcaster aims to distribute its content on as many different platforms as possible. In an internal memo addressed to all staff members, CBC/Radio-Canada revealed more details on Thursday afternoon about the plan announced in the spring, which aims to shift it to a digital future.
The broadcaster vowed to curtail most of its local supper-hour TV newscasts from the current 90-minute offerings to different durations depending upon the area. For example, shows will be cut to 30 minutes in Calgary, Edmonton, Regina, Windsor, Montreal, and Fredericton, and down to 60 minutes in Vancouver, Winnipeg, Toronto, Ottawa, Halifax, Charlottetown and St. John’s. Whereas, the broadcast will comprise 30 minutes in English and 30 minutes in Inuktitut.
The memo authored by the general manager and editor-in-chief of CBC News and Centres, Jennifer McGuire, highlighted that “this is not just about changing the length of supper hours, this is about changing how we serve the audience,” reads the memo. “It is transforming our concentration in communities from mainly over the supper hour, to a comprehensive, four-platform local news service – across the day and on-demand.” In addition to that, the broadcaster also plans to place its 6-7 a.m. local Radio One morning shows on TV, which has proved to be a popular strategy for U.S. radio hosts such as Howard Stern, Rush Limbaugh and Don Imus.