This article was last updated on April 16, 2022
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Edmonton Mayor Don Iveson has kick-started an awareness campaign by asking people to “make it awkward” by calling out racism in response to a viral video that shows someone hurling a racist slur on a downtown street earlier this week. The awareness campaign is aimed at young people to hopefully bring about a change in attitude against racism.
The impromptu video shows film maker Jessie Lipscombe confronting someone who hurled a racial slur at him, which exposed him around the world through his Facebook page. That same page was used Friday morning to launch the campaign. The video shows Lipscombe saying “you know that little feeling of someone who thought they could get away with the racial slurs, or the sexism jokes or the jokes about the LGBTQ community, that’s not okay. And when you hear it, instead of being quiet, make it awkward.”
The campaigners are hoping it will be a springboard for an upcoming anti-racism campaign, which Iveson hopes will be spread across faith based and community organizations as well as Edmonton’s school boards. In his remarks, Iveson stated that “I think the leadership can come as it often does for social change, from young Edmonontians, young Canadians, who see this hashtag, who see this idea, who grab up the positivity of this and say that kind of hatred is not the kind of Canada or the kind of city or the kind of community that I want to live in. The kind of Canada that I want to live in is one where that is unabashedly understood as unacceptable.”
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