2010 Winter Games to be Delivered in Record 22 Languages

This article was last updated on April 16, 2022

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Building on its commitment to provide diverse coverage of the Vancouver 2010 Olympic Winter Games, Canada’s Olympic Broadcast Media Consortium today announced it will deliver the Games in a record 22 languages reflective of Canada’s vibrant cultural mosaic.

Consortium broadcast partners Aboriginal Peoples Television Network (APTN), Asian Television Network (ATN) and OMNI Television will air a combined total of 421 hours of multilingual coverage throughout the 17 days of the Games.

“In the truest spirit of the Olympic Games, the Consortium has made a significant commitment to delivering inclusive coverage of Vancouver 2010 that embraces the multicultural heritage of this country,” said Keith Pelley, President, Canada’s Olympic Broadcast Media Consortium. “Canadians of various cultures and backgrounds will have the unique opportunity to experience the magic of the Games in their own language and share in the breathtaking stories like never before.”

APTN, the first ever Aboriginal network worldwide to broadcast live coverage of the Games, will deliver 214 hours of coverage in a mix of English, French and eight Aboriginal languages. APTN will air an average of 13 hours of coverage per day on its standard definition channel and in High Definition on APTN HD. The Games will be televised in the following languages: Cree, Dene, English, French, Inuktitut, Mechif, Mi’Kmaq, Mohawk, Ojibway and Oji-Cree.

ATN, Canada’s largest South Asian broadcaster, will deliver 107 hours of live Games coverage in six languages across seven channels, for an average of six hours per day. The Games will be televised in the following languages: Bangla (on ATN Bangla), Gujarati (on ATN Gujarati), Hindi (on ATN), Punjabi (on ATN-Alpha Punjabi and ATN-MH1), Tamil (on ATN-Jaya TV) and Urdu (on ATN-ARY Digital).

OMNI Television, Canada’s broadcast leader in multilingual/multicultural programming, will deliver 100 hours of Games coverage in a total of seven languages across five stations, for an average of six hours per day. Ninety-five hours will air in prime time. The Games will be televised in the following languages: Cantonese (on OMNI.2, OMNI Calgary, OMNI Edmonton, OMNI BC), Italian (on OMNI.1), Mandarin (on OMNI.2, OMNI Calgary, OMNI Edmonton, OMNI BC), Polish (on OMNI.1), Portuguese (on OMNI.1), Punjabi (on OMNI BC), and Ukrainian (on OMNI.1).

“APTN is delighted to join the Consortium as Official Broadcaster and to be the first Aboriginal network ever to broadcast live coverage of the Olympic Games,” said Jean LaRose, APTN Chief Executive Officer. “It is our special privilege to play such a large role in bringing the Games to viewers across Canada in their Native languages. Much planning and effort has gone into preparations to ensure the very best Aboriginal-language coverage of this world class event.”

“ATN is pleased to partner with Canada’s Olympic Broadcast Media Consortium. We are very proud to give our community this wonderful opportunity to cheer on the Canadian Olympic team,” said Shan Chandrasekar, President and CEO, ATN. “ATN and the Consortium will be making history by offering Olympic winter sports coverage in six South Asian languages.”

“OMNI is proud to honour the Olympic spirit of inclusion by making coverage of the Games available to linguistically diverse communities throughout Canada,” said Madeline Ziniak, National Vice President of the OMNI Television stations. “By delivering the Vancouver 2010 Olympic Winter Games to viewers in their language of comfort, we are showcasing Canada to Canadians – and celebrating our diversity to the world.”

The highly anticipated Opening and Closing Ceremonies will air in 13 languages. Olympic Games highlights will air in news broadcasts on APTN, ATN and OMNI Television in multiple languages. APTN News and OMNI News will also be on location in Vancouver throughout the Games to provide stories of particular interest to their respective audiences.

Leading up to Vancouver 2010, APTN, ATN and OMNI Television are airing Olympic-themed programming including Over the Bolts, This Great Land: Canada Welcomes the Torch, Away From Home, and hockey-themed programming Sid The Kid V. Alexander The Great, Hockey Powers, On Home Ice and The Great Tournament.

APTN, ATN and OMNI Television are three of 10 television networks within Canada’s Olympic Broadcast Media Consortium, which will provide unprecedented coverage and consumer choice in English, French and multiple languages on multiple platforms with 4,500 hours of coverage from the Vancouver 2010 Olympic Winter Games.

List of 22 Languages
Bangla – ATN
Cantonese – OMNI
Cree – APTN
Dene – APTN
English – CTV, Rogers Sportsnet, TSN, OLN, APTN
French – V, RDS, RIS Info Sports, APTN
Gujarati – ATN
Hindi – ATN
Inuktitut – APTN
Italian – OMNI
Mandarin – OMNI
Mechif – APTN
Mi’Kmaq – APTN
Mohawk – APTN
Ojibway – APTN
Oji-Cree – APTN
Polish – OMNI
Portuguese – OMNI
Punjabi – ATN and OMNI
Tamil – ATN
Ukrainian – OMNI
Urdu – ATN

About APTN
September 1, 2009 marked the 10-year anniversary of the launch of the first national Aboriginal television network in the world with programming by, for and about Aboriginal Peoples to share with all Canadians and viewers around the world. APTN is available in approximately 10 million Canadian households and commercial establishments with cable, direct-to-home satellite (DTH), telco-delivered and fixed wireless television service providers. The network launched its high definition channel APTN HD in the spring of 2008. APTN does not receive government funding for operations but generates revenue through subscriber fees, advertising sales and strategic partnerships. APTN broadcasts programming with 56% offered in English, 16% in French and 28% in Aboriginal languages. For program schedule or for more information, please contact APTN at (204) 947-9331 or toll-free at 1-888-278-8862, or visit the website at www.aptn.ca.

About ATN – Asian Television Network International Limited (TSX-SAT)
ATN serves Canada’s Asian community with 23 Channels including 14 Canadian
premium specialty channels. ATN offers regional language channels as well as its flagship general interest service ATN, four Bollywood movie channels with 800 movies a month, sports channels, news channels, music channels, and a devotional channel with yoga and fitness. ATN is Canada’s largest distributor of World Class Cricket including ICC World Cup and Indian Premier League (IPL). ATN operates the only South Asian Radio Service 24 hours a day on XM across The United States and Canada. ATN is also the first and only broadcaster in Canada to deliver South Asian Content on Bell Mobility.

About OMNI Television
OMNI is a free, over-the-air multilingual/multicultural television system committed to positive portrayal and broadcast reflection of Canada’s diversity through the airing of inclusive and accessible programming. With five stations — in BC; Alberta (Calgary and Edmonton) and Ontario (OMNI.1 and OMNI.2) – OMNI is available to more than 16.5 million people in major market areas. As well as specializing in Canadian multilingual/multicultural programming, OMNI carries well-known International series and films – including East Asian Super Cinema and South Asian Bollywood Freetime Movies. OMNI Television is a part of Rogers Media Inc., a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company.

About Canada’s Olympic Broadcast Media Consortium
Canada’s Olympic Broadcast Media Consortium is a unique relationship between leading media conglomerates CTV Inc. and Rogers Media Inc., which together will provide unprecedented coverage and consumer choice in English, French and multi-languages on multiple platforms for the Vancouver 2010 Olympic and Paralympic Winter Games and the London 2012 Games of the Olympiad. Official brands include CTV, TSN, RDS, RIS Info Sports, Rogers Sportsnet, OMNI, OLN, V, APTN, ATN, CTVOlympics.ca, RDSolympiques.ca, The Globe and Mail, Corus Québec and select Rogers radio stations across the country.

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1 Comment

  1. I’m not sure if this fits here but the word from William Houston is that Keith Pelley is leaving CTV. There is speculation over whether or not it was his decision. Personally, I found the pictures absolutely beautiful but the coverage often disjointed and juvenile. I understand that the Teachers’ Federation is not too happy with the projected losses, not only from Vancouver, but London, as well. I’m sure the spin will work in Pelley’s favour. That is what he does best.

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