Rihanna introduced her fifth scent called Rogue Man at Macy’s in Atlanta – to great fanfare. She makes millions from each cologne- and with a minimum of effort. FYI- of the top selling 100 fragrances- 31 are tied to celebrities so the perfume companies are getting their money’s worth. Rihanna’s biggest fragrance competitors are Justin Bieber, Britney Spears, and Beyonce. Rihanna tweeted her Rogue Man info to her millions of followers to drum up business – and it worked.
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