To imagine Emraan Hashmi in a festival movie would be futile. Starting off as someone for the masses and building a career that has made him cover the distance from Bhatts to now Karan Johar, the man has an eventful year ahead in the form of Shanghai, Raaz 3 and Rush. However, one film which is being pitched as his most massy film till date is Jannat 2, the promos of which are currently on.
“Dibakar Banerjee has a certain sensibility and while he is a director par excellence, it is a wait and watch scenario to see how he has bridged the gap with Shanghai. The film deals with a social issue and Emraan has been roped in to bring in that much needed commercial angle to it. On the other hand, Raaz 3 is expected to be a quintessential Bhatt affair where Vikram, Mukesh and Mahesh Bhatt are collaborating to create a film that would be an amalgamation of class and mass affair. However, there is no holding back when it comes to Jannat 2 as it is aimed at Emraan’s strong fan base”, says a source.
While makers of Shanghai and Raaz 3 are tight lipped about the content in the offering, director Kunal Deshmukh has gone all out to ensure that Jannat 2 brings him back in the reckoning as well.
“Kunal had made a good start with Jannat which was incidentally also Emraan’s biggest success till then. However, they lost their way with Tum Miley which, in an attempt to be a mix of class and mass affair, ended up nowhere. It tried bringing in a love story in the middle of a disaster but audience wasn’t really moved. Bhatts supported Kunal though and have given him another chance with Jannat 2. Kunal knew that he couldn’t blow it away and has gone an extra mile to make it really hard hitting while being entertaining”, informs a close associate.
This is pretty much evident from the teaser of Jannat 2 that has just been released. While it is apparent that the film is an action affair, it is also expected to be a volatile affair, courtesy a faceoff between Emraan and Randeep.
Says Mukesh Bhatt, “Why to hold back when you are making a film for the masses? There is no point being pretentious. Look at a Dabangg or a Wanted – these are the kind of films that do great business because they are mass entertainers. With Emraan in the film, why should we be pretentious? He is a man of the masses and this is how we want to project him.”