Whether you’re a sucker for a new Urban Decay eyeshadow palette or find yourself gravitating to the skin-care selection every time, there’s one thing that every loyal Ulta shopper is likely to agree on: Stepping through the beauty megastore’s glass doors feels almost like a homecoming, a warm welcome from a familiar friend. The shiny hardwood floors and futuristic-looking shelves leave you with the overall sense that the world is simply a better place when it’s cast in shades of orange and pink. (Also, deals. So many deals.)
So it’s hard to believe that there was once a time where Ulta didn’t look like Ulta as we know it — at all.
Other commenters immediately identified the location as Buckhead Station in Atlanta, GA, where the store opened sometime in the ’90s. “I knew right away from the weird Ulta-That-Time-Forgot sign,” one person familiar with the area wrote. Considering that the first five Ulta stores launched in the US in 1990, there are bound to be some relics of a simpler time, before roughly 1,000 stores were opened nationwide.
Some things have changed, but others have remained the same… like the chain’s unbeatable selection of brands both high-end and drugstore. Never change, Ulta — at least not like that.
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