Toronto Fashion Week: Joe Fresh Spring 2014 Collection

If there’s one thing that is certain during WMCFW is that Joe Fresh show will always draw the biggest crowd. This season was no exception. With a packed front row that included actress Elisha Cuthbert (I miss Happy Endings!) and her beau Dion Phaneuf, his Maple Leafs teammate Joffrey Lupul, Joe Mimran’s designer wife Kimberly Newport-Mimran, among others, and Canadian beauties Alana Zimmer and Heather Marks strutting their stuff on the catwalk to Britney’s latest and super catchy “Work Bitch”, this one was the best show for people-watching. And people-watch I did, from my front row seat…in the photographer’s pit.

I put my new Canon Blogtography skills to good use, and snapped away as models walked down the runway, showing off what seemed like an endless lineup of looks that will be in stores come Spring 2014. While the majority of the collection was heavy on the navy (colour, not naval warfare), my favourite pieces (aka what I’ll be stalking next spring) included the red floral dress with plenty of slits to show off the gams, silver leather (pleather?) two-piece skirt suit, red leather dress and pants, shiny black (but also iridescent) tulip skirt, Japanese-print pajama-like ensemble, and a Chanel-esque black and white jacket.

Denim was also ever-present this season. Far from plain and boring, Joe Fresh Spring 2014 denim looks included lace applique, jumpsuits, frayed hems, acid wash, as well as camo, stripe and floral print. The rest of the collection was more restrained, and delivered what most Joe Fresh customers expect from the brand – classic suiting, and work-appropriate blouses, dresses, and skirts. And while I can’t resist a new pair of simple Joe Fresh slacks each season, I do hope that most of the more intriguing runway pieces make it into production. Fingers crossed!

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