KIXAR (http://www.kixar.com) launches with a bang heard across the world by South Asian audiences. The social music app is dramatically changing the way fans of South Asian music access, listen to and share their favorite tracks.  With a catalogue of Bollywood, Bhangra and fusion music in the cloud, the licensed service also merges your current iTunes library into one collection. Users discover new music, then create unique playlists simply by: search, drag, drop.  Combining the social discovery experience of music with unlimited, on-demand high quality streaming, KIXAR allows fans to listen to their personalized playlists on their computer and move to their smartphone seamlessly. KIXAR debuts this week and is currently available by invitation only.  

Founded by Karm Singh, the  app delivers a revolutionary experience to fans of South Asian music. “The core focus for KIXAR is to use our next generation technology to give users the best possible way to enjoy music, something which is an integral part of the South Asian experience. It is the first complete and powerful platform for South Asian music” said Singh.

KIXAR’s social media functionality stands out with one-click Facebook and Twitter integration. The social experience is enhanced as users can hit a like button within the app while listening to a song, which automatically shares it on their Facebook profile or tweets it.  This brings together the discovery and sharing of new music into a single effortless action.  “Social features such as Facebook & Twitter integration are really important because being able to instantly share what you're listening to with your friends makes the music experience much richer.” commented Singh. KIXAR also gives users the option to access their playlists offline.

This week, KIXAR began offering their unique app selectively to users  who sign-up for an invitation on http://www.kixar.com. The service is currently available for free and is expected to be made available to more users later this year.