While the fight for revenue share between Sooryavanshi team and National Multiplex Chains continues, resulting in a delay in advance booking of the film, Bollywood Hungama has exclusively got to know that the two stakeholders have reached a common ground for VPF – Virtual Print Fee charges.
"Apart from revenue share, VPF was another sensitive topic in the discussion for Reliance Entertainment and National Multiplex Chains. After multiple rounds of meetings, the two parties have finally decided to equally split the VPF charges meaning – Reliance will pay 50% of the total Virtual Print Fees whereas the remaining 50% will be taken care off by the national chains. Initially, neither of the parties were ready to take responsibility of paying the VPF with Reliance hellbent on asking the concerned parties to completely waive off the charges, and the exhibitors not willing to make it a part of their expenses. A common ground has finally arrived on this front," an insider informed Bollywood Hungama.
"It's not just Sooryavanshi, but a demand that will be made by all producers going forward. Giving levy to one film would mean, everyone asking for the same offer and the national chains don't want to fall in this trap. The delay in advance is costing them losses too, however, they don't want to deter their prospects in the long run and hence, the fight is continuing."
Keep on reading Bollywood Hungama as we would give you a live account of the terms that Reliance and National Chains settle on before starting the advance booking.
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