Talking to Bollywood Hungama about the film's economics, T-Series' head honcho Bhushan Kumar said, "While Nautanki Saala was made at a budget of Rs. 9 crores, we put around Rs. 7 crores in the promotions, and we got Rs. 9 crores in the recovery. With the satellite rights getting Rs. 9 crores and another Rs. 2 crores from the music rights, the film has proved to be a winner in all the aspects." He added that, "There were rumors floating in the market that the film was made at Rs. 15 – 16 crores, plus P & A, which is totally untrue. Since we had shot the film in just 40 days, it only means that it was a well budgeted film. If you take the economics of the cost versus recovery, the producers, co-producers and distributors are earning from this film. As per the price involved, Nautanki Saala has been a very big hit for us."
From being the country's largest music company to now a committed film Studio, T-Series' Films is preparing for Nautanki's second week at the theaters, whilst preparing to bring their next franchise, the much awaited Aashiqui 2 to cinema audiences the world over. The music of the film has already hit the top charts and their partnerships with Vishesh Films and the Bhatts is encouraging them to give viewers another delightful cinematic experience in the same month.