Ekta Kapoor's The Dirty Picture gave this famous mantra that the audience only needs, "Entertainment entertainment and entertainment". The recently released crappily made sex comedy Kya Kool Hain Hum 3 also uses this adage but when it came to serving entertainment, the menu was stale and unappetizing. The public reaction for the movie was negative with reports of people walking out of the theatres much before the film ended.
According to a recent survey, India is one of the biggest consumers of Porn films in the world. More surprisingly 25% of that audience is made up by women. We have seen it in the past that women filled up theatres to watch Grand Masti in huge numbers. So why is it that the women are walking out of Kya Kool Hain Hum 3 and in a way telling the makers that, what do you think, kya fool hain hum? Let us analyze a few reasons why the audience is rejecting Kya Kool Hain Hum 3.
Balaji Telefilms is such a premium production house. They have made such classy films as Shor In The City, The Dirty Picture, Once Upon A Time In Mumbai, Lootera etc. It is unacceptable that their production Kya Kool Hain Hum 3 is having such shoddy production values. Even Shor in the city was a low budget film but it looked so classy. The production values in Kya Kool Hain Hum 3 are highly uneven, choreography is lopsided and shockingly the lip syncing is all over the place. There's a wide gap between the dialogues and the lip movement at many occasions. Many of the dialogues have been butchered on the censor table and when we saw the details about those dialogues, we thought that why this massive desperation to titillate the audience at any cost.
A film like Hunterr had sex as its overt theme but it was presented in a cool and polished manner. Many of the dialogues were artistic yet massy. Poetry with sex as its theme is an intrinsic part of Art. There's nothing shameful in being sexy but you can surely cloak it with some semblance of class. Balaji Telefilms are having two sex comedies in Great Grand Masti and XXX coming up. We genuinely hope that the master planner Ekta Kapoor will personally look into fine tuning these films so that her esteemed production house doesn't get backlashed. Everyone must understand that the audience is not foolish and they won't settle for a substandard boring product. Period.