Swimsuits are notoriously hard to shop for. Between finding the fit, style, trend, and price point, there are so many factors to consider when nabbing down that perfect suit. While we might pride ourselves on having a PhD in the shopping department, when it comes to swimwear, even we know when to call in the experts. That's where Lyst comes in.
Every year, the global search platform releases a report predicting the biggest swimwear trends of the summer. Comparing the online shopping behavior of more than 5 million shoppers per month, their report is the holy grail for anyone looking to re-up their swimwear collection.
But Lyst's annual report is about more than just bandeau vs. triangle bikinis. The data reveals a lot about how different generations think — and shop. "Gen Z is going all out, unafraid of making loud statements in sexy cutouts, flashy neon colors, glittery bikinis, [and] dangerously high leg cuts," the report reads, while millennials favor "more modest designs." Of these more modest styles, the report calls out sporty long-sleeved swimsuits and swimming shorts as two of this year's on-the-rise silhouettes.
Millennial or not, before you tackle your summer swimsuit search, don't forget to take a look at what the experts over at Lyst have to say about it first. Read on for 5 swimwear trends you'll see everywhere next season.
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Neon Isn't Going Anywhere
Neon isn't the newest trend in the bunch, as everyone and their moms are participating in the slime movement. But according to Lyst, the bright color way is moving from accessories to swimwear. "Neon swimwear has benefited from a 29% surge in searches since the beginning of March," and more than "35k social mentions since January."
Eloquii Plus-Size Drama Ruffle One Piece Swimsuit, $79.95, available at EloquiiPhoto Courtesy of Eloquii.
The New Animal Print
Whereas leopard print dominated last summer's swimwear scene, we're now seeing a bit more variety, with snakeskin, tiger print, and even cow print fighting for the top spot in the animal kingdom. "Online searches for the trend went up 111% over the last three months," with leopard print search increasing by "67% compared to the same time last year," according to the report.
Violeta By Mango Leopard Bikini Bottom, $39.99, available at Mango
White is the trickiest color to don on the beach, and anyone who's emerged from the water to find your suit completely sheer knows this to be true. But it's also the one we want to wear most. Blame Selena Gomez and Malia Obama, who, after wearing white swimsuits themselves, literally broke the Internet. According to Lyst, after Selena was spotted in a white two-piece last February, "online searches for white bikinis grew by over 500%." Casual.
Anemone Swim Square Neck One Piece with Floral Embroidery, $295, available at Anemone SwimPhoto Courtesy of Anemone Swim.
Belt It Out
The best way to turn a basic one-piece or high-waisted bikini into a statement-making beach look? Belt it. This trend à la the 1950s is making a serious comeback, with searches up "22% on Lyst in March" and "brands like Hunza G, Solid & Striped, and Lisa Marie Fernandez" leading the way.
Hunza G Solitaire One Piece Swimsuit, $190, available at ShopbopPhoto Courtesy of Shopbop.
Coachella might be over, but that doesn't mean that we're ready to let go of all the shiny, metallic pieces we bought for the occasion. Just in the last six weeks, the keywords "metallic one-piece swimsuit" and "metallic swimwear" have seen a serious spike, according to Lyst's report.
Lisa Marie Fernandez Genevieve White Gold Metallic PVC Bikini, $315, available at Lisa Marie FernandezPhoto Courtesy of Lisa Marie Fernandez.
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