One of the key outstanding features of the Sindh Festival that almost the whole province instantaneously noticed was the Superman inspired logo. Unfortunately, the symbol that the Bhutto family used to brand the festival has cost them much more than they anticipated.
DC Comics, the legal owners of the Superman logo, issued the notice to the Sindh Festival organizers through the State Department, for ‘using and abusing’ copyrighted material of the American Comic Company.
Sindh Festival’s marketing and media campaign caught a lot of news and the hype is being created by creatively incorporating and showing off “ a recognizable and world famous logo of Superman”, not just for the ‘bright logo’ and aggressive marketing but also for the entertaining promos featuring the ‘young’ generation of Bhutto family, calling out ‘ mera style hai ajrak, aur apka’ (my style has ajrak, and yours?).
Kachee Goliyan, the blooming comic creators from Karachi, took a very ironic yet interesting view point towards this allegation.
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