News of such an eye-popping figure has prompted Texas coach Mack Brown to wonder whether the money should make its way to players. “In my opinion, with the amount of money the playoff will generate, I hope we can revisit the student-athlete stipend.” The Tweet from Brown came soon after the announcement of the change. “It will be a very lucrative event and those young people are the ones that make it all possible,” he added.
The existing Bowl Championship Series television deal with ESPN pays the major college football schools about $155 million per year. That money is not distributed evenly, but instead congregates among the big conferences. Many working on the deal wouldn’t speculate about how much the new system could generate in revenue but most agree that it will be at least double the current figure. The title game will also go to the highest-bidding city, a process which will ensure that millions more pours into the school’s wallets.
The National College Players Association, an advocacy group of some 17,000 current and former Division I student-athletes, says they are not asking for players to be paid but would instead rather have more money go towards keeping them safe. They point out that camp begins in August and the season will not finish until January. The increased length and number of games takes a toll on athletes and more money should be dedicated to their protection. Specifically, the NCPA pointed out that extra money should go towards minimizing the risk of head traumas associated with the rough play of football.
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