Vipul Shah’s London Dreams is surely turning out to be one of his most challenging films for him. First there is the Salman spree of 3 back-to-back releases to be dealt with. Now, Vipul Shah has another biggie dropping into the same space on Friday as his London Dreams. As of now Vipul has stopped all Salman-centric publicity for London Dreams. The Salman season has begun full-swing. After the whopping Wanted, it is Salman’s home production Main Aurr Mrs Khanna on October 16, followed by Vipul Shah’s London Dreams on October 30. Is this a case of Salman overkill? Vipul doesn’t think so. But he has put a halt to all publicity involving Salman for London Dreams until Main Aurr Mrs Khanna is released on October 16. “There’s no point in a publicity overlap. I don’t want audiences to be confused or annoyed by repeated and overlapping images of Salman’s films. Fortunately for me, both Wanted and Main Aurr Mrs Khanna are very different from my film, and from one another. However, it’s finally the same Salman. So, I’d rather not waste his publicity dates or my efforts to get the film noticed.” All publicity involving Salman in London Dreams has come to a halt. And Vipul is looking at a new strategy to promote his film. “I’m waiting and observing the way Main Aurr Mrs Khanna is being promoted. My challenge is to now present Salman differently from the way he was presented for Wanted and Main Aurr Mrs Khanna.” One of the ideas is to host a round of rock concerts in selected cities featuring Salman, Ajay Devgn and Asin since the film is about a music band. But at the moment Vipul is tightlipped on this. “It’s never wise to reveal your strategy. You never know who might decide to use it before you do.” Another problem has crept up on London Dreams from the back. Sujoy Ghosh’s fantasy Aladin has been pre-poned from 13 November to 30 October. “I had gone ahead and planned an October 30 release with the producers’ guild’s assurance that there would be no other release. But now suddenly Aladin has been pre-poned to the same Friday as London Dreams. I hope neither of the films suffer,” Vipul has his fingers crossed.